One of the biggest challenges demand generation marketers face today is that their outbound programs are completely removed from their core marketing and sales systems. Marketing needs a holistic approach that brings tech, processes and data together to create a seamless experience.
If you haven’t yet come to this realization, check out this paper on the closed-loop marketing era. It explains everything.Grab Your Copy
Marketing automation platforms (MAPs) are becoming the hub of today’s marketing organizations. So it makes sense for yours to be the central location of all your marketing data. The reality though is that there’s still a lot of human intervention required to get leads from external sources into your MAP…That’s where Integrate’s software comes in.
Integrate makes it easy for you to connect your top-funnel demand generation programs directly with your MAP. So no matter how many third-party lead sources you’re working with, all leads enter through a single point – after the platform’s data validation software blocks bad data and normalizes fields for your database requirements.
Whether you’re using Eloqua, Marketo, HubSpot, Pardot or one of the many other marketing automation platforms available, we have an integration for you. And if we don’t have one yet, we’ll build it.
There may be times (if a prospect is identified as “sales ready,” for instance) when you choose to bypass your marketing automation system and send certain leads directly to your CRM. Integrate makes it easy to set multiple lead-routing rules so leads can be injected into specific systems based on your defined criteria.
It doesn’t matter if you’re a Salesforce or Microsoft Dynamic shop (or if you have a proprietary customer database), Integrate lets you send your data wherever you need to in order to act quickly and close more opportunities.
Getting data into your database is only the first step. Arguably the most important thing you can do is send key performance indicator (KPI) data to your Integrate platform. That’s what makes actionable insights possible.
By setting up a closed-loop integration from your MA and CRM back to Integrate, you can plainly see the performance of each campaign and source. Capture the KPIs that are most important to you: conversions, registrations, MQLs, SQLs, lifetime customer value and more.
Demand marketers are investing a lot of resources into advanced data solutions – like account-based marketing and predictive analytics tools. In order to reap the full value of these solutions, you must be able to effectively leverage the data.
Connect your Integrate account with your account-based marketing and predictive data systems. This allows you to easily execute demand generation campaigns using your ABM and Predictive target account lists. Just as importantly, you can report campaign performance data back to those systems in order to optimize targeting and make smarter predictions.
Once Integrate is connected with your marketing automation or CRM, you’re done. You never have to worry about one-off integrations with lead vendors again – regardless of whether you’re working with two partners or two hundred. We provide your media partners with the tools they need to deliver lead data directly to your Integrate platform. Talk about easy.