Integrate becomes a Marketo LaunchPoint partner to help joint customers increase pipeline, improve lead-to-opportunity rates and reduce customer acquisition costs
Today at Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead processing, cleansing, and routing from their customer acquisition channels into Marketo, eliminating manual data quality processes and enabling sales and marketing teams to nurture leads faster.
Integrate and Marketo customers have recorded significant results from delivering marketable, accurate, and globally compliant leads into Marketo, including significantly reducing customer acquisition costs, increasing lead-to-opportunity conversion rates and increasing pipeline by up to six times.
Marketo Accelerate Partner and Enhanced Integration
Integrate announced it has joined LaunchPoint by Marketo, as part of the Accelerate partner program. In conjunction, Integrate enhanced its integration with Marketo to enable more data and information to flow between Integrate and Marketo, resulting in a more streamlined process for delivering leads to Marketo. Together, Integrate and Marketo allow their joint customers to orchestrate demand generation efforts and gain a holistic view of the customer journey by connecting top-funnel campaigns to lower-funnel conversion metrics.
The collaboration underscores Integrate and Marketo’s symbiotic relationship. Integrate uses Marketo as its system of record for marketing engagement, and Adobe and Marketo use Integrate’s demand orchestration platform to automate delivery of clean, intelligent lead data into their systems.
Focus on Driving Revenue and Accelerated Growth
The Integrate integration with Marketo is available now. For more information, click to download the overview (PDF) and the The Enterprise Playbook for Marketing Automation Excellence.
Integrate, the leader in demand orchestration, empowers people to build better, faster, smarter marketing engines. Global innovators like Microsoft, Adobe and Salesforce choose Integrate’s software to deliver a revolutionary approach to marketing that brings people, processes, data and technology together to drive revenue at scale. Integrate provides an advanced automation layer for top-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Learn why marketing leaders choose Integrate.
For questions about this announcement, you can contact the Integrate team here.