Stop guessing which
channels convert.
Start proving it with real pipeline data.
Closed Loop Attribution sends lead disposition updates from your MAP or CRM back into Integrate: so you can see which publishers drive revenue, automate bad-lead returns, and replace weekly pivot tables with live conversion insights.
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See how demand gen and marketing ops teams prove attribution and eliminate wasted spend with Integrate.
Results from customers using Closed Loop
Platform-level outcomes after enabling closed-loop attribution and automated lead returns.
Lower cost per SQL after publisher reallocation
More pipeline per dollar spent
Of return-eligible leads recovered within campaign window
Saved per week on manual reporting and return processing
Every lead’s journey, from first touch
to closed deal, tracked back to the source.
Closed Loop sits at the end of Integrate’s lead flow, after governance, enrichment, and delivery, creating a feedback loop that connects top-of-funnel spend to bottom-of-funnel outcomes.
Know Exactly Which Publishers Drive Revenue, Not Just Volume
See MQL, SQL, SAO, and Closed/Won rates by channel, publisher, and campaign inside Integrate. Replace guesswork with defensible attribution you can bring to a board meeting.
Stop Paying for Bad Leads. Automate Returns and Get Replacements Faster.
When your MAP or CRM flags a lead as a duplicate, unmarketable, or non-contactable, Closed Loop automatically returns it to the media partner. No manual emails, no spreadsheet tracking.
Replace Weekly Manual Reporting With Live Conversion Insights
Disposition data populates Integrate’s Conversion Insights dashboard automatically, filterable by channel, publisher, campaign, and disposition code. No pivot tables rebuilt every week.
One Governed Dataset Across Every Channel and Vendor
Closed Loop feeds your defined disposition data into the same governed dataset that validated and deduplicated those leads at intake. Comparable, defensible performance data across every source.
Native Integrations With Marketo, Eloqua, Salesforce, and HubSpot
Configure once using Integrate’s API. Marketo webhook, Eloqua Marketplace app, Salesforce record-triggered Flow, or HubSpot native workflows. One-time setup with no PII sent back to Integrate.
Reallocate Spend Mid-Flight Based on Real Conversion Data
Filter Conversion Insights by publisher, campaign, or disposition code. Cut underperformers and double down on top converters, with data that holds up when a vendor pushes back.
Your CMO needs attribution that holds up in a board meeting.
One configuration. Every lead’s outcome (MQL, SQL, opportunity, closed/won) tracked back to its originating channel, publisher, and campaign. Automatically.
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