Closed Loop Reporting sends lead disposition updates from your MAP or CRM back into Integrate automatically. See MQL, SQL, opportunity, and closed/won rates by channel, publisher, and campaign. Trigger automatic lead returns for replacements and refunds.
No manual pivot tables. No weekly reporting hours. No guessing which vendors are worth renewing.
Book a Strategy Session →Demand Gen Leaders, Marketing Ops, and CMOs all face the same root problem: leads disappear into the MAP or CRM and no one can prove which channels and publishers drove the ones that actually converted. Here's how Closed Loop solves it for each.
You're spending heavily across content syndication, media, and events. But you still can't tell a clear story about which channels and vendors actually drive pipeline and revenue.
Different dashboards, different portals, different answers depending on who pulls the report. You can't tell leadership which programs actually drove pipeline, and attribution is guesswork.
Without closed-loop attribution by channel, publisher, and campaign, budget decisions are made on CPL and volume alone.
Every vendor sends a different file format. You reconcile and enrich each one manually, and still can't prove which providers actually send good leads.
Marketing and revenue ops teams pull lead reports, build pivot tables in Excel, and manually compile closed loop disposition data for weekly pacing reports. That's a dedicated person formatting reports every week instead of optimizing programs.
Without an automated return mechanism, ops teams manually pull lead reports, cross-reference dispositions, and email publishers for replacements, often after the campaign window has closed.
You walk into budget reviews and board meetings without a single, trusted story about which parts of your demand engine are actually working.
Forecasts and board-level reporting are built on CPL and volume. Without downstream conversion data tied back to originating source, publisher, and channel, every attribution claim is incomplete.
Underperforming publishers keep getting renewed because there's no data to prove they should be cut.
Most teams track leads into the MAP or CRM and stop there. The data needed to prove what's working, and cut what isn't, never makes it back to the people running the programs.
Duplicates, invalid contacts, and unmarketable leads sit in your CRM costing time and money. Without automated returns, they stay billed and drive zero revenue.
Every vendor uses different definitions and dedupe logic. You can't compare across sources or connect their numbers to pipeline. Closed Loop puts it all in one governed dataset.
When ops spends the week pulling reports and building pivot tables, nobody is optimizing programs. Disposition data populates Conversion Insights automatically.
A self-service, no-code setup any marketing user can configure. No IT ticket, no custom API work, no middleware.
Leads arrive, pass governance, get enriched, and post to your MAP or CRM with an Integrate Lead ID.
One-time setup in your MAP or CRM using Integrate's API. Works with Marketo, Eloqua, Salesforce, HubSpot, and an open API.
When a lead hits a trigger, the disposition flows back to Integrate in near real-time. Return codes trigger automatic replacements or refunds.
Filter Conversion Insights by channel, publisher, or disposition code. Measure cost per conversion and pipeline per dollar.
Close the loop between your demand programs and your pipeline. Know exactly which publishers, partners, and channels are earning their budget.
If you're running multi-channel demand programs without closed-loop attribution, you're making budget decisions on incomplete data and leaving lead recovery spend on the table.
See how Closed Loop Reporting connects lead outcomes to originating sources and automates returns across your demand programs.
