Conversion Insights gives marketers a single, governed dashboard to track MQL, SQL, SAO, and closed/won rates by channel, publisher, and campaign so you always know which programs are earning their budget and which aren't.
Book a Strategy Session →Demand Gen leaders, Marketing Ops, and CMOs all face the same root problem: leads disappear into the MAP or CRM and no one can prove which channels, sources, and programs drove the ones that actually converted. Here's how Conversion Insights solves it for each.
Vendor reports use different definitions and counting logic. You end up with multiple dashboards, multiple answers, and no defensible number for which programs drove pipeline.
Without conversion visibility by channel, publisher, and campaign, budget decisions default to lead volume, CPL, or whoever tells the best story in the QBR.
Ops teams pull lead reports from the MAP or CRM, reconcile rejections in Excel, and rebuild weekly pacing views by hand. That's skilled time spent on reporting mechanics instead of optimization.
Without an automated return mechanism, ops teams manually cross-reference rejections and chase publishers for replacements, often after the campaign window has already closed.
Forecasts and board-level reporting are built on CPL and volume. Without downstream conversion data tied to originating source, publisher, and channel, every attribution claim is incomplete.
Underperforming publishers keep getting renewed because there's no governed data fast enough to prove they should be cut.
Most teams track leads into the MAP or CRM and stop there. The conversion data needed to prove what's working never makes it back to the people running the programs in a form they can use.
Some leads pass intake governance but later prove unmarketable, duplicated downstream, or non-contactable. Without an automated feedback and return process, those leads stay accepted, billed, and worthless from a revenue standpoint.
Every vendor uses different definitions and dedupe logic. You can't compare across sources or connect their numbers to pipeline. Conversion Insights puts it all in one governed dataset, tied to the same lead records already processed by Integrate.
The hard part isn't exporting data. It's getting reliable, timely, marketer-usable reporting at enough granularity to optimize channels and vendors without asking someone else to build a report. Your lead data populates Conversion Insights automatically.
A self-service, no-code setup any marketing user can configure. Works with Marketo, Eloqua, Salesforce, HubSpot, and an open API. No IT ticket, no custom middleware.
Leads arrive from any channel, pass governance and enrichment, and post to your MAP or CRM with an Integrate Lead ID attached for downstream tracking.
One-time setup using Integrate's native app pattern or by API or MCP Server. Works with Marketo webhooks, Eloqua's Closed-Loop Media Optimizer, Salesforce record-triggered Flows, and HubSpot workflows.
Choose which milestones or failure states flow back to Integrate: MQL, SQL, SAL, SAO, pipeline, closed/won, or downstream automated rejections.
When a lead hits a trigger in your MAP or CRM, the lead status flows back to Integrate in near real time. No PII is sent; routing depends on the Integrate Lead ID. Rejection codes trigger automatic replacements or refunds.
Filter by channel, publisher, or campaign, based on your key KPIs. Measure conversion rate and cost per conversion. See which channels and programs are driving revenue and which aren't.
Prove which channels and sources convert. Recover spend on the leads that never should have counted. Know exactly which programs are driving revenue.
If you're running multi-channel demand programs without closed-loop attribution, you're making budget decisions on incomplete data and leaving lead recovery spend on the table.
See how Conversion Insights connects lead outcomes to originating sources and automates returns across your demand programs.
