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Portrait of Shawn Megofna

Shawn Megofna

Senior Manager, Global Digital Audience IntelligenceWorkday

Shawn Megofna is Senior Global Data Management Platform Manager at Workday, where he helps operationalize audience and account targeting across large-scale demand programs. His team uses Integrate’s Demandbase integration to sync in-market account lists directly into Integrate, keep targeting current, and govern which leads move forward downstream. By replacing spreadsheet-based list management with live account signals, Workday has streamlined campaign activation, improved targeting accuracy, and reduced the manual effort required to manage account lists at scale. The team also increased campaign list accuracy by 30% and reduced manual list uploads by 95%.

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Portrait of Jessica Kao

Jessica Kao

Director, B2B GTM TransformationAdobe

Jessica Kao is Director, B2B GTM Digital Transformation Advisor at Adobe, where she brings deep expertise in marketing operations, MarTech, and enterprise go-to-market transformation. Jess has a prominent seat on Integrate’s Customer Advisory Board and has been a multi-time Integrate customer, inclusive of recent Marketing Operations leadership roles at Cloudflare & F5. In her current role with Adobe, Integrate automates and governs content syndication and LinkedIn lead programs, automatically route leads through custom validation workflows into Marketo, and supports global demand programs across business units. With Integrate embedded in Adobe’s lead flow and targeting processes, the team is better positioned to manage channel complexity, maintain data quality, and operationalize demand at scale.

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Portrait of Erek Bond

Erek Bond

Marketing Operations ManagerBambooHR

Erek Bond is Marketing Operations Manager at BambooHR, where he helps scale demand generation with a strong focus on lead governance, operational efficiency, and downstream performance visibility. BambooHR uses Integrate to centralize partner lead intake, route leads into Marketo through one secure connection, and create a more controlled path from top-of-funnel programs to sales follow-up. With Conversion Insights powered by closed-loop connections, the team can see which programs, channels, and partners are driving MQL and SAL outcomes, helping BambooHR optimize spend while protecting lead quality and revenue impact.

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Portrait of Sara Anderson

Sara Anderson

Associate Marketing DirectorWolters Kluwer Tax & Accounting

Sara Anderson is Associate Marketing Director at Wolters Kluwer Tax & Accounting, where she leads demand generation with a focus on pipeline growth, lead quality, and operational efficiency. Her team uses Integrate to turn content syndication into a faster, cleaner lead engine by validating records before they enter Pardot, routing leads to sales in near real time, and reducing the heavy manual work that once slowed follow-up. With Integrate now supporting content syndication, paid social, and webinars, Wolters Kluwer T&A has improved lead quality, reclaimed team bandwidth, built a stronger foundation for scalable pipeline growth, and regained sales’ trust. The team also cut lead processing time by 96%, reduced cost per lead by 30%, and increased lead volume by 3x.

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Portrait of Matthew Mullin

Matthew Mullin

Vice President Demand Generation

Matthew Mullin has been a multi-time Integrate customer and recently led growth marketing, operations, and technology at Cloudflare, where he focused on connecting demand programs to revenue outcomes. Integrate is foundational for Cloudflare to unify demand channels, improve lead data and lead flow, and create better visibility into performance across campaigns. By shifting measurement from lead volume to opportunity impact, Matt and the Cloudflare team use Integrate to support cleaner execution, stronger cross-channel orchestration, and a more revenue-focused approach to marketing performance. That approach helped drive a 35% increase in MQL-to-opportunity conversion and a 25% lift in pipeline influenced by digital programs.

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