Building Your Demand Orchestration Engine?

Schedule a no-obligation meeting to learn how Integrate works with marketing automation to help you scale demand marketing and drive marketing-attributed revenue.


Have You Seen Integrate's Software at Work?

In just two minutes, you'll see you how Integrate can help you give your team back 40 hours a month, improve lead quality by 20% or more, and cut effective cost per lead up to 50%.



Penton is in the midst of transforming from a traditional media company to an information services business that assists professionals in making strategic business and technology decisions. In addition, they help B2B marketing organizations connect with more than 20 million professionals across 40+ industries. As the sophistication of their marketing clients’ programs has increased, so too have client demands for real-time, actionable data – introducing a myriad of challenges within Penton’s marketing services division. That's why they turned to Integrate.

The Challenges

  • It took an inordinate amount of time to launch new campaigns and programs.
  • The team was exhausting resources scrubbing and manipulating spreadsheets for 40-60 programs each week.
  • They were only able to deliver manual lead reports to sales, then to clients, weekly.

The Results


 In The Customer's Words

"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."

~ Kate Spellman, Chief Marketing Officer 


Ready to learn how Integrate can help transform your media company? Preview Integrate's demand orchestration software now.