The 2025 State of Marketing Data

Three out of four marketers find their data is inaccurate or out of compliance.

The ability to achieve revenue growth increasingly hinges on the quality, accuracy, and governance of lead data. As organizations strive to scale their efforts, improve efficiency, and remain compliant, marketing data has become both a strategic asset and a source of operational risk.

The State of Marketing Data 2025 report offers a comprehensive view into how modern marketing teams manage these challenges, uncovering the gaps between confidence and reality, the growing reliance on manual processes, and the accelerating demand for integrated, automated solutions.