DisplayB2B Buying has evolved

How are you adapting? 

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed and more changes are just around the corner. 

The topics include: 

• How to leverage targeted B2B display ads in tandem with content syndication 
• How messaging prospects from key accounts via top-of-funnel ads primes them for content offers  
• The value of leveraging display ads in every stage of the funnel