The Enterprise Playbook for Marketing Automation Excellence

Marketing automation transformed the world of B2B marketing. Marketers became data-driven and efficiency obsessed as they were streamlined, automated, measured, and scaled marketing tactics. But as tradeoffs were made in the quest for efficiency, diminishing returns were realized from inbound tactics, and manual processes still lingered, top B2B marketers started to seek new solutions to incorporate into their marketing plans.

In this quest, three common rules prevailed:

• Any new tech must integrate with existing tech
• Solutions should be multi-functional to benefit the broader organization
• Data quality must be made a top priority

Download this eBook for more detail on how top B2B Marketers are achieving Marketing Automation Excellence today.