Developing a data-driven infrastructure and integrated approach for your demand efforts

In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving revenue goals reliably from program to program means executing at a deeper level: using advanced targeting analytics; adding data integrity capabilities; and driving synergies with other marketing programs. At the same time, you can’t let yourself, your team, or your stakeholders get overwhelmed.

Download the “Phase 2” guide covering:

• Chapter 5: Applying Data Governance for Content Syndication Programs
• Chapter 6: Using Content and Data to Find Organizations That Are Ready to Buy
• Chapter 7: Integrating Third-Party Content Syndication into All of Marketing