How Iron Mountain increased MQLs 4x, influenced $21.6M in pipeline

From sourcing the right lead providers and automating processing through to programme measurement. Learn how Global Demand Manager, Rebecca Sandrue and the team at Iron Mountain increased MQLs 4x, influenced $21.6M in pipeline and reduced lead processing time by 84 hours.

Integrate Demand Cloud not only provides Iron Mountain with much-needed efficiencies, it’s boosting lead volume and quality, resulting in millions of dollars in marketing attributed pipeline.

Learn how Iron Mountain:

• Planned and built campaigns faster, generating more leads and improving funnel conversions
• Consolidated vendors to simplify contract management and drive vendor costs down
• Increased revenue contribution while driving costs down