The Exhibitor's Guide to Trade Shows & Events
Events and trade shows are parts of a key strategic marketing channel, but they are often isolated from the traditional sales and marketing cycle. This guide will help you integrate them into the buying process.
This guide covers:
- How events fit into the today’s buying process
- An introduction to your key metric, Event Qualified Leads
- The importance of tracking Event Qualified Leads and how they fit into your sales pipeline