The Exhibitor's Guide to Trade Shows & Events

Events and trade shows are parts of a key strategic marketing channel, but they are often isolated from the traditional sales and marketing cycle. This guide will help you integrate them into the buying process. 

This guide covers:

  • How events fit into the today’s buying process 
  • An introduction to your key metric, Event Qualified Leads 
  • The importance of tracking Event Qualified Leads and how they fit into your sales pipeline 

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