The Exhibitor's Guide to Trade Shows & Events

Events and trade shows are parts of a key strategic marketing channel, but they are often isolated from the traditional sales and marketing cycle. This guide will help you integrate them into the buying process. 

This guide covers:

• How events fit into the today’s buying process 
• An introduction to your key metric, Event Qualified Leads 
• The importance of tracking Event Qualified Leads and how they fit into your sales pipeline