The Playbook to ABM Tactics That Work

Rapidly Scale ABM Lead Flow with High-Quality Leads that Sales Teams Trust

The majority of B2B marketers have adopted account-based marketing, a strategy that consumes around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a cross-channel, holistic approach to ABM: connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee.

Download “The Playbook to ABM tactics that work” to learn:

• What to expect from ABM
• How enterprises can take ABM to the next level
• Examples from pioneering enterprise marketers that have successfully deployed account-based demand gen programs