Our Blog​

There’s little doubt that 2020 changed B2B buyer behavior forever. The global pandemic and subsequent lockdowns pushed buyers further online to perform their own research and chart their own digital paths to purchase.

In this article, the last in our 90 days to precision demand marketing series, we’ll cover the three critical ways you can defend your marketing budget through response-to-revenue reporting.

All month long, in honor of National Women’s History Month, we are sharing stories of career journeys, personal and professional challenges, and words of wisdom from the women at Integrate.

B2B marketing has always been hard. We’ve had to make do with a dizzying array of technologies that don’t quite suit our needs. We’ve had to endure increasingly complex buying journeys with an ever-growing number of people involved in a purchase process.

This week, we are continuing to celebrate the women at Integrate for National Women’s History Month with stories of their career paths and personal lives.

All month long, we are celebrating the women at Integrate for National Women’s History Month with stories of their career paths, their challenges over the past year, their personal lives, and the advice they’ve learned along the way.

Now that you’ve gotten your data right, connected your demand channels, and added intent data to your demand efforts, it’s time to share that data across your systems––from Customer Relationship Management (CRM) to Marketing Automation (MA) and Customer Data Platform (CDP).

Not only is March National Women’s History Month in the U.S., but today also happens to be International Women’s Day, a day to celebrate the social, economic, cultural, and political achievements of women globally.

The month of March marks both National Women's History Month in the U.S. to celebrate the contributions of women over the course of history, and International Women’s Day on March 8, to celebrate the social, economic, cultural, and political achievements of women globally.