Incomplete and unstandardized lead data can severely limit the impact of your social demand generation efforts. To make matters worse, it can be difficult to track how social leads perform down-funnel in order to optimize your programs.
B2B marketing budgets spent on social
B2B buyers rely on social media as they navigate new solutions and vendors
B2B marketers use sponsored content on social media
Integrate Social Integrations automatically standardize and validate all social leads before routing them to your systems. By connecting your social platforms to the Integrate Demand Cloud, you gain invaluable insight into social campaign performance so you can optimize spend and build better customer journeys.
Before routing any leads to your systems, choose which fields you want and apply standardization, validation, field mapping and enhancement rules automatically.
With a fully supported and managed integration, your team can say goodbye to time-consuming spreadsheet downloads and manual lead processing.
Built-in analytics enable you to understand campaign performance and track how social leads perform down-funnel so you can optimize your return.
Director, Digital Acquisition of Microsoft
For B2B marketers, it feels like your social program has lost its way. Or that it lacks impact. Learn how the Integrate Demand Cloud can change that.
