Demand marketing organizations often collect detailed data to help engage and convert prospective customers. New GDPR compliance measures make this significantly more complex. Global marketers need solutions that enable GDPR & global compliance without letting the complexities of international data privacy laws slow them down.

Integrate’s software makes it easy to apply GDPR and global compliance standards across top-funnel lead generation campaigns. Our GDPR & Global Compliance Solution can help you avoid perilous consequences and scale your demand generation efforts with confidence, precision and speed.

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Document Vendor Compliance Using Source Agreements

Marketers need to put measures in place to help make sure that media partners, event organizers and lead sources adhere to GDPR and other international data and privacy regulations. Integrate’s Demand Orchestration Software enables marketers to:

  • Obtain GDPR compliance confirmation from all third-party lead sources, allowing campaigns to launch more rapidly with reduced chance of error
  • Customize agreements based on regional regulations and specific company requirements
  • Ensure all third-party lead providers acknowledge compliance with each country’s data privacy and data transfer regulations
  • Capture user and timestamp data verifying that lead providers have assured compliance with GDPR & international data security laws

Assure Opt-In & Data Privacy Compliance

International data privacy regulations range from opt-in to double opt-in to opt-out requirements. Integrate’s software allows marketers to:

  • Store and update GDPR and other country-specific opt-in language that reflect the regulations of each region while mandating third-party providers use appropriate verbiage
  • Confirm all lead data matches opt-in specifications
  • Apply opt-out suppression lists to demand gen campaigns
  • Restrict access to personally identifiable information (PII) collected from lead generation programs
  • Securely transfer data in compliance with GDPR, EU-US Privacy Shield and Swiss- US Privacy Shield laws
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Monitor Consent Language with Proof of Concept

Additionally, lead sources can be required to provide a proof of concept for each campaign. This gives you the ability to review copy, assets and other deliverables prior to campaigns being published in market. Proof of concept provisioning gives additional assurance that:

  • Mandatory GDPR and privacy policy language is implemented
  • Third-party partners adhere to brand and communications guidelines
  • Campaigns require approval from marketers before going live