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Trend Micro is the global leader in cyber security solutions for businesses, data centers, cloud environments, networks and endpoints. In order to support and maintain company growth, Trend Micro’s marketing team needed to develop and execute an effective demand creation strategy with an emphasis on marketing operations innovation and efficiency.
Trend Micro implemented Integrate’s Demand Orchestration Software so they could efficiently discover and engage new prospects, while quickly routing new prospect leads to its Marketo-based infrastructure for prompt nurture follow-up.
"Integrate's Demand Orchestration Software gave us the edge we needed to scale quickly and hit our pipeline goals."
~ Ashleigh Davis, Sr. Marketing Manager, Demand Generation & Ops