Have You Seen Integrate's Software in Action?

Check out this 2-minute preview to see how Integrate can help your team grow pipeline and revenue up to 10x improve while reducing effective costs up to 50%.

 

Ready to Learn How Demand Orchestration Software Can Help You?

Grab this Guide to Demand Orchestration Software to learn how automating your top-of-funnel marketing efforts can help your team scale revenue.

 

Trend Micro Case Study

Trend Micro is the global leader in cyber security solutions for businesses, data centers, cloud environments, networks and endpoints. In order to support and maintain company growth, Trend Micro’s marketing team needed to develop and execute an effective demand creation strategy with an emphasis on marketing operations innovation and efficiency.

Trend Micro implemented Integrate’s Demand Orchestration Software so they could efficiently discover and engage new prospects, while quickly routing new prospect leads to its Marketo-based infrastructure for prompt nurture follow-up.


The Challenges

  • Content marketing and lead generation performance was being negatively impacted due to manual processes.
  • Unable to fully capitalize on Marketo’s capabilities due to poor quality lead data getting into marketing database.
  • Lacked a holistic view into which top-funnel content, channels and programs were driving results, and which weren’t.

 


The Results

trend-micro-case-study-results 

 


In The Customer's Words

Ashleigh_Davis"Integrate's Demand Orchestration Software gave us the edge we needed to scale quickly and hit our pipeline goals."

~ Ashleigh Davis, Sr. Marketing Manager, Demand Generation & Ops

 

Ready to learn more about how Trend Micro used Integrate to drive a 6.6 increase in pipeline value? Here's a direct link to the full case study.