As we approach the Christmas season and the end of the year, it’s more than just a time to eat mince pies, drink mulled wine, and go to the panto. It’s a time of reflection and gratitude.
But after a rollercoaster year such as 2022, it may seem there’s not a lot to be thankful for. Consider the economy, inflation, geopolitical instability, and well, “Bregret.” So perhaps the first thing we should be thankful for is that 2022 is almost over and 2023 is on the horizon.
At Integrate, we’re grateful for the positivity B2B marketers have expressed about 2023, with 80% reporting an optimistic outlook. But we’re also grateful for our team, our product, our partners, and, of course, our customers.
To that end, we’ve rounded up perspectives from a few of our wonderful customers in the UK to hear about their customer experience journey experiences with Integrate, what their outlook is for 2023, and what they’re grateful for.
Jenna Aston
1. Tell us about your Integrate Customer Experience journey.
We've been an Integrate customer now for approximately 2 years and it's honestly been a great experience. We've been focused largely on building lead generation programs during our time working with Integrate and it's been a positive experience from the beginning. We chose to work with Integrate as we were keen to raise our profile in the marketplace and believed Integrate could offer us the mix of programs we needed to better establish ourselves in the market, raise brand awareness and increase visibility of our offering. This has definitely been useful to us as a business and working with the team at Integrate has been, and is, a very positive experience. We look forward to working with them in 2023 and beyond.
2. In a recent study we conducted on the State of Marketing Budgets, we found that 47% of UK B2B marketers said they were investing less in ABM in 2023. In its place, 49% of UK B2B marketers say they are primarily focused on taking a buyer-driven, cross-channel strategy. Is this the case with your marketing team? How are you approaching 2023 and what are your priorities?
As a business we are still focused on an ABM strategy and will continue to invest in this area for 2023. This will support other initiatives we'll be focused on and looking to invest in. Our digital strategy remains a strong priority and we are always searching for new multi-channel approaches to help our initiatives and programs and to help us achieve our strategic objectives.
3. The survey also found that 80% of B2B marketers surveyed report having a neutral to optimistic outlook for 2023. What is your outlook for 2023 and why? What are you looking forward to?
As with any new year we remain positive for 2023 - I believe that's the best way to approach it. A fresh start provides fresh, new opportunities and we look forward to moving the business forward, growing our presence and brand awareness further in the market and expanding our reach across channels. A positive mindset frames a positive approach to reaching our marketing goals and ensuring we deliver above and beyond our own expectations. No matter what gets thrown our way, we're here to make an impact and drive results for us as a business and our customers. Bring on 2023 I say!
4. To be sure, it's been a tumultuous year for B2B marketers. But with that said, what are you grateful for?
I'm grateful for many things - for still being able to work in my field, to still be able to work alongside my colleagues and to have the opportunity to expand my network and work with some incredibly talented people. I think the last few years have made us all reflect and think about what our priorities are and what we're grateful for. I'm grateful to everyone I work with (be it internally, or external partners such as Integrate) for their unending support and help. Without these people we wouldn't be able to make a difference. I believe that together everyone achieves more - we are a team and I'm grateful to have the experience and opportunity to work to make a difference.
Shazia Hasnain
1. Tell us about your Integrate Customer Experience journey.
I have been an Integrate customer for over 5 years. Our organisation chooses to partner with Integrate because you provide strategic support and industry knowledge which is applied throughout the campaigns we run with you.
Also because your team has a wealth of knowledge and is always ready to 'lock arms'.
2. In a recent study we conducted on the State of Marketing Budgets, we found that 47% of UK B2B marketers said they were investing less in ABM in 2023. In its place, 49% of UK B2B marketers say they are primarily focused on taking a buyer-driven, cross-channel strategy. Is this the case with your marketing team? How are you approaching 2023 and what are your priorities?
2023 priorities are about moving On-Prem customers to the Cloud. It’s not about investing less in ABM but more about investing cautiously and targeting the right channels.
3. The survey also found that 80% of B2B marketers surveyed report having a neutral to optimistic outlook for 2023. What is your outlook for 2023 and why? What are you looking forward to?
Somewhat more optimistic. Looking forward to working with new technologies. (6Sense & Integrate integration).
4. To be sure, it's been a tumultuous year for B2B marketers. But with that said, what are you grateful for?
Grateful for still having a job with Ivanti given what's happening in the Tech industry. Also grateful to be working for an organisation that still cares for its employees.
Camilla Brefere
Camilla Brefere, Digital Marketing Specialist, Box
1. Tell us about your Integrate Customer Experience journey.
We've been using Integrate for 4 years now at Box and we are willing to amplify the usage of it. Integrating with our system makes it easier for us and saves us time with manual lead uploads.
2. In a recent study we conducted on the State of Marketing Budgets, we found that 47% of UK B2B marketers said they were investing less in ABM in 2023. In its place, 49% of UK B2B marketers say they are primarily focused on taking a buyer-driven, cross-channel strategy. Is this the case with your marketing team? How are you approaching 2023 and what are your priorities?
Yes. We are trying to be more strategic with our campaigns and go with mostly likely win whilst building awareness via demand gen channels.
3. The survey also found that 80% of B2B marketers surveyed report having a neutral to optimistic outlook for 2023. What is your outlook for 2023 and why? What are you looking forward to?
Although there are uncertainties in the market, we are optimistic that we are able to overcome 2022 results in 2023.
4. To be sure, it's been a tumultuous year for B2B marketers. But with that said, what are you grateful for?
All connections and partners that worked along with my team.
James Gregory
1. Tell us about your Integrate Customer Experience journey.
We have been an Integrate customer for two years and use Integrate to speed up the sharing and uploading of data into our marketing tech.
2. In a recent study we conducted on the State of Marketing Budgets, we found that 47% of UK B2B marketers said they were investing less in ABM in 2023. In its place, 49% of UK B2B marketers say they are primarily focused on taking a buyer-driven, cross-channel strategy. Is this the case with your marketing team? How are you approaching 2023 and what are your priorities?
We are moving away from using third party events agencies. We are automating our ABM activities to drive attendance to smaller BlackLine hosted.
3. The survey also found that 80% of B2B marketers surveyed report having a neutral to optimistic outlook for 2023. What is your outlook for 2023 and why? What are you looking forward to?
We are fully focused on benefiting from all the activities we have run during 2022. We have a very comprehensive plan for the first half of 2023.
4. To be sure, it's been a tumultuous year for B2B marketers. But with that said, what are you grateful for?
We are grateful for astute partners and great relationships with our existing customers.
