Maximise the ROI of Your Events
Ditch the spreadsheets, delays, and bad data. Manage your entire event workflow with DAP and Mobile Connect. Accelerate follow-up, pipeline creation, and defend your event spend with Integrate’s solutions for Field and Event Marketing teams.
Managing a Global Event Portfolio is Challenging
GDPR and other global privacy laws have strict regulations on data management and opt-in. Your field teams do not have a reliable method to collect lead data. The processing of leads from all event types requires a great deal of manual data management, leading to delays. And all too often, event leads are not gathered in ways that meet privacy compliance regulations, leading to wasted event investments.
Respond to Changes in B2B Buying Behaviour
The Integrate Demand Acceleration Platform can help your field teams succeed in the new realities of B2B event marketing. DAP's Mobile Connect app enables real-time follow-up by connecting your event leads directly to your marketing automation platform or CRM, ensures 100% marketable and compliant data with opt-in capabilities and data governance, and gives you clear insights into the success of your events.
80%
of buying decisions are made by a group of three or more people.
of buying decisions are made by a group of three or more people.
27
touchpoints are needed per buyer to complete a single buying journey.
touchpoints are needed per buyer to complete a single buying journey.
10
the number of channels buyers use in their research process.
the number of channels buyers use in their research process.
Efficiently Manage Real-Time Lead Acquisition and Routing with Mobile Connect
Ensure leads are ready for immediate follow-up — from all events.
- Generate qualifying lead data from every conversation you have with customers.
- Collect data via customisable templates, manual entry, embeddable forms, and direct integrations with the DAP Mobile Connect app.
- Route all event leads in near real time to your MAP/CRM systems.
- Follow up with a lead in seconds after meeting at your booth, executive dinner, golf course, bar, or any other face-to-face opportunity, creating a seamless offline to online experience with your brand.
Get Total Governance Across All Your Event Leads
Ensure every lead is marketable, actionable, and compliant.
- Protect your event investments by ensuring all leads are compliant and marketable in your other programs.
- Automate data governance and routing for all your event leads.
- Ensure only 100% marketable and GDPR/CCPA/CASL-compliant data enters your marketing automation platform or CRM.
- Standardise job titles, account names, and other fields to ensure intelligent lead routing.
Measure and Optimise Your Event Strategy
Evaluate performance across all your events.
- Measure attendance rates and check-in buyers at small field events through the Mobile Connect app.
- View total leads captured and leads captured by each sales rep in real-time from any face-to-face opportunity.
- Understand how events interact with cross-channel programs to drive pipeline and revenue.
- Communicate event performance across all event types with the DAP Insights dashboards.
Collecting leads wasn't the problem; the quality of data after the event was the issue. Illegible handwriting and incorrect email addresses rendered some forms unusable.
Head of Marketing Services
Promega
Engage An Expert
Accelerate Event Pipeline and Revenue
Increase the effectiveness of your event strategies for third party trade shows, first-party field events, and webinars with Integrate.
