B2B marketers are facing a lot of challenges these days. Whether it’s the threat of economic recession, supply chain disruptions, geopolitical instability, or bloated martech stacks, marketers still need to deliver quality leads and build predictable pipeline. And with 2023 just over the horizon, they need to plan for yet another uncertain year ahead.
With 2023 marketing budget planning in full swing, Integrate partnered with Demand Metric to understand what the challenges were for B2B marketers this year, and how they are planning to find success in the coming months. The survey sought to understand where marketers were seeing cuts, how it was affecting their resources like staffing and marketing technology, while also gathering data on their intended strategic moves for next year.
Dig into some of our biggest findings with the infographic below.
- Precision Demand Marketing: Achieving the Promise of Predictable Pipeline
- The Marketing Maturity Assessment
- Cross-Channel Activation Guide
Read the full report here.