If you’re anything like me, you read a lot of marketing content every day. But with the constant noise, it can be difficult to stay ahead of the curve on hot-button issues.

California’s rebuttal to the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), is one of the hottest topics of 2019 and there’s little surprise why: B2B marketers must understand the CCPA so they can protect their organizations from costly violation fines.

To break it down, check out our digestible list highlighting the top CCPA takeaways you should be aware of—all in 140 characters or less.

CCPA 101

  • The CCPA was passed almost one year ago on June 28, 2018, and goes into effect on January 1, 2020.
  • The CCPA protects “a natural person who is a California resident, however identified, including by any unique identifier.”
  • The CCPA enforces a 12-month look-back period to January 1, 2019.
  • Organizations are responsible for adequately documenting the collection and processing of personal data 12 months before the CCPA goes into effect.
  • The CCPA will enforce fines of $2,500 per violation or $7,500 per intentional violation and does not place a cap on total fines.
  • The CCPA also allows for a private right of action.

Interested in taking a deeper dive on the ins and outs of global data compliance? Download the Enterprise Playbook to Global Data Compliance.

Prioritize global data compliance to enforce a companywide, corporate policy

  • Alarmingly, 16% of organizations have not started processes for CCPA compliance (MarTech Today).
  • The first step to CCPA compliance is establishing if the law applies to your organization.
  • Next, are you classified as a “business" or “service provider?” Accurately confirm your role before implementing compliance measures.
  • Once determined, educate employees about how the law affects the personal data you collect, process, store and use.

Document lead gen tactics, channels and sources that are affected by CCPA

  • Enforce processes that transfer personal data in a manner that keeps it secure.
  • Are vendors sending you spreadsheets of data? Unless encrypted, lead lists in email attachments or insecure spreadsheets aren’t acceptable.
  • Include a homepage link that indicates consumers have a right to opt out of the sale of their personal information.
  • Timestamp all relevant data points to record proof of CCPA compliance.

Invest in technology for ease of mind

  • 70% of businesses anticipate spending more than $100,000 to become CCPA compliant in 2019 (MarTech Today).
  • Elect tech that requires all third-party lead sources to acknowledge compliance with applicable legislation prior to campaign launch.

Put your mind at ease and start your CCPA compliance efforts today

As marketers living in a post-GDPR world, we understand the importance of employing processes and technology that reduce the concern of costly compliance penalties. Begin your CCPA compliance efforts today by applying appropriate procedures to document and ensure adherence.

Please note: The information contained in this blog is for informational purposes only and not for the purpose of providing legal advice. You should contact an attorney to obtain advice with respect to compliance with any and all local and international laws.


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