How a Global Life Sciences Organization Ditched Paper Forms and Doubled Event Leads

A global life sciences organization provides innovative solutions and technical support to researchers and scientists worldwide. Its products are used by teams exploring fundamental biological processes, as well as by those developing diagnostics, therapeutics, and advanced genetic and DNA testing for human identification.

With 100+ events each year, the company’s traditional method of collecting leads on paper was reaching a breaking point. Hard-to-read handwriting, missing fields, and inconsistent data were limiting their ability to capture new leads and take timely action on contacts post-event.

The marketing team knew they needed a solution that would integrate directly with their CRM and marketing systems. Initially, they believed their only path forward was to commission an expensive custom software build that would create ongoing maintenance and cost challenges—until they discovered the Integrate Demand Acceleration Platform (DAP).

Then we came across the Integrate DAP – it did exactly what we needed, the forms were customizable and we could view all of our leads in one place.

Head of Marketing Services, Global Life Sciences Organization

THE PROBLEM

Poor quality data was preventing lead capture and follow-up

The Head of Marketing Services at the life sciences company faced a clear challenge at events: collecting leads wasn’t the problem—data quality after the event was. Illegible handwriting and incorrect email addresses often rendered paper forms unusable.

Given the volume of leads collected across so many events, it was also difficult to accurately track:

• How many forms were completed
• Who completed them
• On which days and at which events

There was no centralized, real-time summary of contacts for stakeholders to access or manage. With such a heavy event calendar, this lack of visibility and control made it difficult to generate pipeline and accurately track return on investment.

THE SOLUTION

She and her team knew that their current method of lead capture needed replacing and began their search. “Initially we thought about a custom iPad solution, but it was too expensive. Then we came across the Integrate DAP – it did exactly what we needed, the forms were customizable and we could view all of our leads in one place.” This represented a big step forward in the way they collected customer leads.

THE RESULTS

The company now responds to their customer requests, with their important data in one place

Implementation of the Integrate DAP was straightforward. Two team members took ownership of the setup for their two primary event types and partnered with the sales teams to roll out the new process. They enjoyed configuring the platform and making it their own.

Post-event, the marketing team can now:

• Access all collected leads via a centralized dashboard
• Take action quickly on follow-ups and sample requests
• Ensure sales receives clean, complete, and timely contact data

Thanks to the easy-to-use form builder and the speed with which event staff can complete digital forms, the company has significantly increased the number of leads captured, while also improving data quality.

99% accurate data collection at every event, big or small, and put all of our data in one place.

Head of Marketing Services, Global Life Sciences Organization