The Integrate Demand Acceleration Platform
Deliver Cross-Channel B2B Buying Experiences That Generate Revenue and Boost ROI
Connect, Govern, and Measure
with the Demand Acceleration Platform
The Integrate Demand Acceleration Platform (DAP) is a SaaS solution that improves buyer experiences by integrating channels, processes, and tools. DAP enables you to deliver cross channel touchpoints to active, in-market accounts, turning data into revenue for your organization.
Key Features of DAP:
- Single Platform: DAP provides the necessary activation, measurement, and governance capabilities to efficiently deliver touchpoints in a cross-channel connected environment.
- Buying Groups: DAP helps you identify and target active buying groups for optimal engagement.
- Cross Channel Performance: DAP incorporates syndication, digital, events, and social solutions for comprehensive campaign management across offline and online demand channels.
- Governance and Compliance: DAP ensures accurate data standardization, validation, and opt-in compliance, reducing manual tasks and unnecessary expenses.
- ROI Impact: Maximize your investments in ABM and other demand strategies by extending them to multiple marketing channels.
Experience the Demand
Connect systems, channels, and data sources.
Connect your channels, processes, and tools in a single platform to gain full value from your existing target account list investments and scale account-based marketing programs with precision.
Earn buyer trust with high quality leads.
Deliver high quality, high performing leads to the business and reduce the number of unqualified leads from entering your marketing systems. Ensure all data is standardized, valid, compliant, and 100% marketable.
Intelligently optimize campaign performance.
Make campaigns flexible by adapting to campaign metrics, intent signals and buyer behavior. Change target account lists as per channel demand, intent and performance. Learn and adapt as you go.
Drive Cross-Channel Engagement
From a Single Place
Identify Known and Unknown Buyers Across Channels
Connect your demand data, channels, and campaigns to reach your buyers where they are.
Drive ROI by Extending ABM and Demand Strategy Investments Across Marketing Channels
Increase conversion rates up to 5x. Leverage native social lead generation forms that make opt-in easy, and harvest enhanced leads that ensure 100% marketable data.
Build Predictable Pipeline — Cross-Channel Activation Shows You How
Activate, govern, and measure marketing campaigns across demand channels to make real-time adjustments, optimize performance, and maximize impact.
Let Reliable Data Help You Reach the Right Buyers and Accounts
Ensure data is valid, compliant, and 100% marketable to reach your target buyers and accounts.
Ensure Event Leads Are Compliant to Protect Investments
With DAP and Mobile Connect, leads are automatically standardized, validated, and checked for compliance so your event spending is not put at risk with the collection of non-compliant data.
Unifying all of our demand channels through Integrate Demand Acceleration Platform allows us to orchestrate targeted buyer journeys and provides us with visibility into our digital performance — which allows us to reach our buyers at the right time with the right message.
Sr. Director, Growth Marketing, Operations & Technology
Engage An Expert
See How the Integrate Demand Acceleration Platform Can Work for You
Behind every great marketing strategy is a great product. Get expert guidance on how Integrate can help you accelerate revenue growth.