It’s 2020, and B2B marketers are living in a buyer’s world now more than ever. One-and-done won’t cut it. Buyers expect seamless, streamlined, and connected account experiences when they are ready to buy. If you can’t meet them in their digital channels of choice 24/7, they’re moving on. In this session, Chris Wickson, VP & GM at Integrate, will discuss how to apply an account-based, omni-channel strategy to engage your buyers with a fully-connected and compelling customer experience.
During the session, you will discover: