Demanding More: How to activate omni-channel ABM for better outcomes

It’s 2020, and B2B marketers are living in a buyer’s world now more than ever. One-and-done won’t cut it. Buyers expect seamless, streamlined, and connected account experiences when they are ready to buy. If you can’t meet them in their digital channels of choice 24/7, they’re moving on. In this session, Chris Wickson, VP & GM at Integrate, will discuss how to apply an account-based, omni-channel strategy to engage your buyers with a fully-connected and compelling customer experience.  

During the session, you will discover:  

  • How to develop an intelligent, multi-channel approach to surround your buyers and accounts  
  • What’s needed to intelligently activate ABM campaigns and sales plays based on account insight   
  • Common account-based pitfalls to avoid so you can fast track results  
  • Practical tips to take full advantage of when target accounts are surging 

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