The Cost of Bad Leads

How Much Are Bad Leads Costing Your Business?

B2B marketing teams continue to pump poor-quality leads into their prospect databases – with devastating effects. This new report synthesizes the latest third-party research – surveys, analyst briefings, vendor reports and influencer articles – along with an analysis of over 3.6 million B2B leads processed through the Integrate platform to answer three questions:

  • What are the most common types of bad leads?
  • Can we estimate the costs of these bad leads?
  • What can marketing teams do to improve lead quality and database integrity?

Start building a cleaner marketing database today!

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