The Enterprise Playbook to Event Lead Management

Most marketers (76%) say face-to-face events are their best demand generation tactic – but have a hard time connecting the dots and proving ROI. In fact, half of marketers have absolutely no idea how many of their event leads convert into sales, and a frightening number aren’t even sure the leads make it into their database at all.

The Enterprise Playbook to Event Lead Management is here to change that. Download your copy to learn new tactics and best practices that will help you accelerate pipeline-to-revenue from in-person trade shows, conferences, and events in 2019.

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