The State of Events: Crafting Your 2021 Events Plan
As marketers plan and budget for next year, the future of events is still up in the air and questions abound.
When and how will in-person events return? What should your event mix look like? How can you prepare for the year ahead?
We recently surveyed 500 senior marketers to answer these questions and get a pulse on how they are thinking about the future of events.
Read this eBook to discover what we learned, including:
- How events are shifting in 2021 and beyond
- What to consider as you plan webinars and virtual, hybrid, and in-person events
- Why event marketers must shift their skillsets and ways of working to succeed