Why Omni-Channel Should be a B2B Marketer’s Top Priority

Previously recorded on August 20, 2020

The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses.  Environmental factors due to the pandemic are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more digital and customer-centric. 

Join our guest speaker Forrester VP, Principal Analyst, Alisa Groocock, who will discuss:   

• The urgency of an omni-channel strategy which delivers to buyers a streamlined buying process across their preferred channels and touchpoints.  
• The key attributes and characteristics of an effective omni-channel strategy 
• Actions that organizations can take right now to accelerate their digital transformation, and deliver better omni-channel experiences.