Previously recorded on August 20, 2020
The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. Environmental factors due to the pandemic are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more digital and customer-centric.
Join our guest speaker Forrester VP, Principal Analyst, Alisa Groocock, who will discuss: