Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move. In fact, Demand Gen Report’s “2022 Database Strategies & Contact Acquisition Survey” showed that 45% of marketers plan to implement a formal data acquisition strategy this year.
To help B2B marketers build more valuable databases, this special report explores how B2B marketers are producing and procuring higher quality data, including:
- How businesses are utilizing deeper analytics— such as intent, AI, engagement data and
other third-party sources — to refine messaging and offer deeper customer experiences; - How to connect and analyze dataacross applications and platforms for a 360-degree view
of the buyer; - The tools and tacticsmodern B2B orgs leverage to fill in gaps in their databases and sustain
data quality; and - The importance of aligning data sourcesacross the organization to avoid silos and develop
campaigns tailored to audience needs and expectations.
