Virtual Event Marketing, or webinar, lead management is a mess. You’re managing it with unruly and unwanted data flowing into your system and time-consuming downloads of attendee lists. Plus, it’s hard to calculate webinar performance in the grand scheme of your overall demand strategy.
Unstandardized and incomplete data
Limited control and flexibility with direct APIs
Time-consuming manual processes
Can’t accurately determine webinar performance and ROI
Time to Connect
Marketers say integrating webinar analytics with their down-funnel systems is key to effective webinar management… but only 29% are actually doing so
Source: Demand Gen Report, The 2019 Webinar Strategy Report, 2019
Marketers consider the quality of leads generated through webinars to be above average
B2B buyers engage with webinars during their buying process
Source: Demand Gen Report, 2020 Content Preferences Study, 2020
With Integrate Webinar Integrations, all leads are automatically standardized and validated before being routed into your systems. By connecting your webinar platform to the Integrate Demand Cloud, you gain critical insight into webinar performance so you can optimize spend and build better customer journeys.
The beauty of being rich
Before routing leads to your system, the Integrate Demand Cloud lets you choose from an array of fields, and then automatically applies standardization, validation, field mapping and enhancement rules.
Save valuable time
With a fully supported and managed integration, you no longer need to deal with time-consuming downloads of registrant and attendee lists and manual lead processing.
With the built-in analytics, you can quickly evaluate webinar performance with real-time audience and engagement metrics.
Connect your ON24 or BrightTALK instance directly to the Integrate Demand Cloud to automatically process your webinar leads and evaluate webinar performance.
“Manual processing of list information was a significant drain on resources. With Integrate, all programs run through a single platform, eliminating lists and manual tasks to manage data quality.”
VP of Growth Marketing, Planful
Engage an Expert
Boost your pipeline with high-quality webinar leads.
Today, virtual events are a critical tool for any demand generation effort. Learn how to generate the leads you need with the Integrate Demand Cloud.