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B2B marketers are hard at work getting revenue-focused. This is no easy task. Some are struggling to keep up, while others are rising to the occasion and leaving a road map for the industry to follow.

Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and technology to make stellar contributions to revenue. Through an open nomination period and with the help of a panel of expert judges, we identified 43 Revenue Marketing Game Changers doing exemplary work to drive growth and transformation.

 


 

A Special Thanks to the Judges

To keep the B2B Game Changers Spotlight objective, each year we assemble a panel of expert judges who evaluate the nominees. This year's judges invested substantial efforts in helping identify the Top 43 Revenue Marketing Game Changers. We appreciate the time and energy you shared in helping us identify the marketing pros who are moving their organizations (and the industry) forward.

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Meet the Game Changers

(Share the complete list or click on a #B2BGameChanger card below to congratulate an individual Game Changer on Twitter.)

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Aditi Uppal | Marketing Automation Systems Manager, Teradata

AditiUppal

 

Ali Biggs | Director of Marketing, RollWorks, AdRoll Group

AliBiggs

 

Amanda Carty | Chief Marketing Officer, Diligent

AmandaCarty

 

Amy Horgan | Director, Global Campaigns, Dynatrace

AmyHorgan

 

Caroline Japic | Chief Marketing Officer, Pramata

CarolineJapic

 

Colin Day | Chief Marketing Officer, Bluprint Global

ColinDay

 

Corrine Sklar | Chief Marketing Officer, Bluewolf, an IBM Company

CorinneSklar

 

Dan Ahmadi | Director of Demand Generation, Outreach

DanAhmadi

 

Diana Buxton | CMO, Financial Services, Cognizant

DianaBuxton

 

Erin Cresta | VP, Global Digital Marketing & Operations, Hortonworks

ErinCresta

 

Erin Lee | Managing Director, Marketing & Event Technology, BIO

ErinLee

 

Heather Berggren | Sr. Director, Campaigns & Demand Generation, Box

HeatherBerggren

 

Hideo Esaka | VP Marketing, Corporate Segment, Thomson Reuters

HideoEsaka

 

Hussam AlMukhtar | Senior Demand Generation Manager, Financial Force

HussamAlMukhtar

 

Jeanniey Mullen | Global Chief Marketing Officer, Mercer

JeannieyMullen

 

Jeff Canada | Manager, Marketing Growth & Operations, Quantcast

JeffCanada

 

Jen Holtvluwer | Sr. Director, NA Marketing & Business Development, Alcatel-Lucent Enterprise

JenHoltvluwer

 

Jennifer Shore | Director of Demand Generation, Thomas

JenniferShore

 

Jenny Rothenberg | Audience Development Manager, Industry Dive

JennyRothenberg

 

Jeremy Collins | Director of Marketing, BrightEdge

JeremyCollins

 

Jess Weimer | Head of Global Demand & Growth Marketing, Magento, an Adobe Company

JessWeimer

 

Jessica Fewless | VP, ABM Strategy, Field & Channel Marketing, Demandbase

JessicaFewless

 

Jim D'Arcangelo | SVP, Growth Marketing, UpCity

JimD'Arcangelo

 

Joe Paone | Campaign Programs Manager, Splunk

JoePaone

 

Karin Holmgren | Sr. Marketing Operations Manager, Pitney Bowes

KarinHolmgren

 

Kavita Samuel | Director, Global Operations, Symantec

KavitaSamuels

 

Kristen Wendel | Marketing Operations Director, FullStory

KristenWendel

 

Lizi De Jong Reuveni | Director AMER Digital Marketing, VMware

LiziDeJongReuveni

 

Loren Robeck | Marketing Tech & Operations Manager | Glassdoor

LorenRobeck

 

Maria Pergolino | Chief Marketing Officer, Anaplan

MariaPergolino

 

Matthew Mullin | Global Director, Marketing Operations & Technology, Tenable

MatthewMullin

 

Mervyn Alamgir | Sr. Director, Digital Marketing, TIBCO

MervynAlamgir

 

Michelle Ballauf | Digital Marketing Manager, Spectrum Enterprise

MichelleBallauf

 

 Nima Asrar Haghighi | Sr. Director of Digital Demand Generation & Marketing Operations, Mulesoft

NimaHaghighi

 

Nina Wooten | Director, Demand Generation, DiscoverOrg

NinaWooten

 

Omar Al-Sinjari | Sr. Digital Marketing Manager, McKesson/RelayHealth Pharmacy

OmarAl-Sinjari

 

Pamela Guyton-Micheles | Sr. Manager Demand Generation & International Programs, Avalara

PamelaGuytonMicheles

 

Paul Green | Director, Marketing Technologies, Extreme Networks

PaulGreen

 

Raime Merriman | Strategic Marketing Director, Hubb

RaimeMerriman

 

Rob Whiteley | Chief Marketing Officer, NGINX

RobWhiteley

 

Sameer Khan | Director of Marketing Analytics Ops, Direct Energy

SameerKhan

 

Sandra Wilkins | Manager of Marketing Operations, AvidXchange

SandraWilkins

 

Shawn McKee | VP of Marketing, WebPT

ShawnMcKee

 


 

Ready to Change the Game for Your Organization?

Through our work with the #B2BGameChangers, we've found one theme that they often have in common. Game Changers take an orchestrated approach to marketing - bringing together people, processes, data and technology - to deliver stellar outcomes. 
 
This Demand Marketing Assessment Guide and Orchestration Workbook will help you: 
  • Conduct an honest assessment of your marketing organization's current state
  • Identify immediate opportunities to advance your marketing strategy 
  • Develop an orchestrated approach to help your team scale pipeline and boost marketing-attributed revenue

If you're part of a marketing team that's working hard to get revenue-focused, grab a copy of this workbook today.  

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Spread the Word

Do you know any of these #B2BGameChangers? Share with your networks to congratulate them on their success. 

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