The Integrate Demand Acceleration Platform is a centralized, customizable cloud platform that provides the connectivity, high quality and scale to meet the challenge of building meaningful experiences for buyers. By connecting the components you use to generate demand: your channels; your media, event and data providers; your processes and workflow; and the existing and future technology investments, the demand cloud creates an efficient, effective demand engine. This includes integration and orchestrated workflows with your marketing automation, CRM and analytics systems to deliver increased visibility and insights.