You can’t just wait for prospects to find you via inbound lead generation. You have to go where they are researching. Content syndication is an effective, efficient way to generate target leads that fit your ideal customer profile.
B2B marketers say content marketing is one of their largest sources of leads
B2B buyers consume 3+ pieces of content before engaging with a salesperson when making a purchase decision
B2B marketers use paid methods to distribute content
Integrate Content Syndication amplifies and adds depth to top-of-funnel marketing. Because it uses almost every kind of asset, content syndication is the richest and most varied of programs, capable of helping your B2B demand and revenue teams leverage third-party suppliers to break out from the noise and tap the white space in your market to meet pipeline or revenue goals.
By expanding the reach of your branded content, you capture the high-quality, marketable prospects your sales team wants.
Use trusted partners to put your best content in front of a larger audience, building awareness and engagement through strong customer connections.
Provide depth to your marketing efforts, beginning at the top of funnel, by using rich and varied content that drives precision targeted campaigns.
Using and Mastering Third-Party Content
Syndication to Meet Lead, Pipeline, and
Revenue Goals
With the Integrate Demand Cloud, complicated, confusing strategies and information become clear. And B2B marketing rises to a new level. Discover how.
