Buyer-Driven, Cross-Channel, Precision Demand Marketers
Meet the B2B marketers who are seizing the opportunity in today's buyer-centric marketplace by embracing Precision Demand Marketing.
How can today's marketers achieve predictable pipeline with Precision Demand Marketing? Read our new book.
For B2B marketers willing to evolve, this is a time of great opportunity. Learn how companies across industries and geographies are changing the game with Precision Demand Marketing.
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Precision Demand Marketing Champions
Precision Demand Marketers map personalized journeys that work in concert with their cross channel peers. They engage with the best prospects at optimum touchpoints - the right message to the right person in the right channel at the right time. They abandon their bloated tech stack in favor of the right technologies. They know the who, what, when why and how of their sales and marketing data program. And ultimately they improve marketing ROI.
Global Vice President, Growth Marketing
The fundamental shift we need is to move away from what I call 'tactics in isolation' to create and master the prospect (and buyer's) journey - everything from messaging, targeting, tactics, enablement, and follow-up.
Senior Vice President, Revenue Marketing
Unifying all of our demand channels through Integrate’s Demand Acceleration Platform allows us to orchestrate targeted buyer journeys and provides us with visibility into our digital performance – which allows us to reach our buyers at the right time with the right message.
Sr. Director, Growth Marketing, Operations & Technology
Marketers need a unified view of the prospect and customer, and the only way to achieve that is for products to work together. When you have a disconnected tech stack, you develop data silos, process silos and people silos. The tech stack needs to unlock the power of your data and create efficiency in processes so you can be more precise, agile and ultimately do more. Solutions like Integrate that work to connect your data and processes create a multiplier effect on the ROI of your tech investment.
Vice President, Corporate Marketing
Precision demand marketers should be measured not by how they contribute to lead-gen “math” but by how they contribute to revenue. How much did marketing bring into the pipeline? How much of that closed? By changing the KPI from being about leads to being about opportunity, I’m focusing on what’s going to convert and that shift helped the marketing conversion rate go from 33% to 54%.
Vice President, Corporate & Revenue Marketing
There are a lot of marketing tools out there. And everybody likes to sign up for like the new shiny object. But taking advantage of all those tools—by actually implementing and activating quality campaigns—is really hard to do. Integrate has allowed us to do just that—activating our publications, simplifying lead management, and streamlining our lead data and lead flow for marketing ops.
Sr. Dir, Digital Marketing
There isn’t another vendor out there that can do what Integrate does, which is to be the bodyguard to our database, to filter out leads for a very specific criteria that we want to be held to, and then dynamically flex the criteria.
Senior Dir, Demand Operations
Instana Case Study
Instana generated 6M in open opportunities with 95% target account list penetration rate.
Lynchpin Media Case Study
Lynchpin Media delivered 30 percent more leads and eliminated silos between internal teams.
Iron Mountain Case Study
Iron Mountain increased MQL conversion rates from 6 to 22 percent and eliminated 84 hours in monthly lead processing tasks.
LeadIQ Case Study
LeadIQ is on course to its goal of $5 million to $6 million in open pipeline growth.
Harland Clarke Case Study
Harland Clarke cut down on manual processes, increased opportunities by 240 percent, and grew SQLs 166%.
See What B2B Marketers Like You Are Saying
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The approach needs to be multi-channel, and we see this works much better when we position ourselves in the “watering holes” people go to rather than the ones we try to create ourselves. This is exactly why we work with Integrate—they allow us to be hyper-targeted to the accounts we want and put our messages in the places our audience is ... then continue to retarget to them in various ways (beyond content syndication).
Global Vice President, Growth Marketing, Ivanti