Customer Results

Integrate is privileged to work with some of the most transformative marketing execs, demand gen experts and marketing ops pros leading the industry today. We’re passionately committed to their success. Our software is changing the way these marketers do business – saving resources, enabling informed decisions, delivering on marketing goals – and preventing a few wasted tears.


Rackspace Cut Lead Costs by More Than 50%

ben-staley-marketing-programs-manager“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”
~ Ben Staley, Marketing Programs Manager, Rackspace 


Core Results:

  • 50.1% decrease in cost per lead
  • 5x increase in lead velocity
  • Eliminated 40+ hours per months in lead processing tasks
  • 103.3% improvement in lead quality

Iron Mountain Effortlessly Scales and Manages High-Quality Demand Generation

leslie-cocco-alore-iron-mountain-marketing-ops“Integrate is a solution to very real problems we were having. We've seen results immediately.”
~ Leslie Cocco Alore, Head of Global Marketing Operations & Automation, Iron Mountain  

Core Results:

  • Email open-rate jumped 12% to 31% & click-to-open rate 2% to 13.5%
  • 4x increase in scored MQLs
  • Eliminated 84 hours per month in manual lead processing tasks
  • Generated $21.69M in influenced pipeline 


CA Technologies Decreases Lead Costs by Nearly 60%

Stephanie McArthur“Integrate generates results. The software enables us to make decisions based on data rather than gut instinct.”
~ Stephanie McArthur | Program Manager of Global Integrated Marketing, CA Technologies 

Core Results:

  • 59.2% decrease in effective cost per lead (eCPL)
  • Team regained 40 hours per month by eliminating manual lead and data processing

RES Software Automates Top-of-Funnel Marketing So They Can Scale

Anca Popovici“In order to scale RES had to optimize lead management and processing. With Integrate, it's just a lot less work and everything is so much easier for me.”
~ Anca Popovici | Director of Global Demand Generation, RES Software

Core Results:

  • Cost per inquiry and cost per MQL reduced by 40%
  • Regained 20 hours per month by eliminating manual lead processing
  • Reduced lead upload time from 2 days to less than 5 minutes 


nFusion Makes Clients Better Marketers

Alison Watson_small“The amount of time saved by using the Integrate platform is exponential, which allows for more time spent thinking strategically on behalf of our clients.”
~ Alison Watson | VP of Connections, Planning & Media, nFusion

Core Results:

  • Lead delivery time decreased from 1 week to 3 days
  • Duplicate and invalid leads reduced by 44%
  • Agency lead-processing time cut by 75%

TIBCO Accelerated Lead Velocity 9x

Kenan_CircleHeadshot“Integrate transformed the way TIBCO thinks about and executes its demand generation strategy. It's the one stop for top-of-funnel automation.”
~Kenan Frager, Former Head of Worldwide Demand Generation, TIBCO

Core Results:

  • 5-6 week campaign launch reduced to 1-2 days
  • 9x velocity increase between lead capture and Marketo importation
  • 21.5% increase in lead quality


Penton Scales Monthly Business by 40%

Kate Spellman

“In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data, and scaling our services. Integrate has been an integral partner in this transformation.”

~ Kate Spellman | CMO, Penton 


Core Results:

  • 40% increase in monthly business
  • Eliminated 30+ hours per month in manual lead delivery tasks
  • Launch campaigns 10x faster

IDG TechNetwork Increase Monthly Revenue by 16%

Isaac_Zafarani_small“Integrate has absolutely improved overall campaign execution and allows our Ad Operations department to focus on other revenue generating tasks. It saves our staff a ton of time.”
~Isaac Zafarani, IDG TechNetwork


Core Results:

  • 16% increase in monthly revenue
  • 20% reduction in staff costs


DocuSign Reduces Cost per Opportunity by 56%

meagen-eisenberg“Integrate’s platform makes our marketers and media dollars more effective and efficient so we can better acquire new customers.”
~Meagen Eisenberg, former VP of Customer Marketing, DocuSign


Core Results:

  • 18% increase in prospect data quality
  • 56% decrease in cost per opportunity
  • Reduced time to identify new lead sources to one day


HiP Satisfies Clients and Scales Business with Integrate

Bret_Smith_small“Month-to-month, the Integrate platform pays for itself multiple times over. We’ve enjoyed greater client satisfaction due to increased capabilities brought about by Integrate.”
~Bret Smith, Founder & CEO, HiP


Core Results:

  • 150%+ ROI within 9 months of adoption
  • $500,000 increase in new business
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