Customer Results

Integrate is privileged to work with some of the most transformative marketing execs, demand gen experts and marketing ops pros leading the industry today. We’re passionately committed to their success. Our software is changing the way these marketers do business – saving resources, enabling informed decisions, delivering on marketing goals – and preventing a few wasted tears.


Plex Saw a Double-Digit Increase in Pipeline-to-Close Rate

Ashleigh Davis 200x200“What originally brought us to Integrate was the process automation, error reduction and cost savings provided by its Demand Orchestration Software for our ABM effort. We discovered Integrate's Data Marketplace later - which was a huge bonus.”
~ Jennifer Dimas, VP, Integrated Marketing & Operations, Plex 

Core Results:

  • Best growth year ever in 2017
  • 65% marketing-contributed pipeline
  • Double-digit increase in pipeline-to-close rate
  • 10% decrease in CPL
  • 25 hours saved per month


Trend Micro Combines Integrate and Marketo to Scale Pipeline by 660%

Ashleigh Davis 200x200“Cyber security is huge and we need to be in the conversation, engaging prospective buyers at our key accounts. Since time and personnel resources are precious, we needed to be smarter and more efficient. Integrate’s Demand Orchestration Software gave us the edge needed to scale quickly and hit our goals.”
~ Ashleigh Davis, Sr. Marketing Manager, Demand Generation & Operations, Trend Micro 

Core Results:

  • Shifted 25 hours per month from manual tasks to marketing strategy
  • Reduced lead follow-up time from over a week to less than 24 hours
  • Increased pipeline value 6.6x due to greater visibility into account- and opportunity-impact




Commvault Increases Marketing Attributed Deals by 4.5X

Dawn Colossi 200x200 round“We needed to extend our hard work beyond our website. Paying attention to other sites and treating them like our own – thoughtful of the content we put on them, what they were doing and how they are performing – is key to our strategy’s success. That’s where Integrate comes in – it’s an intelligent way to manage all the channels and measure all the performance data.”
~ Dawn Colossi, Sr. Director of Worldwide Digital Marketing, Commvault 


Core Results:

  • Marketing-attributed closed-deals increased from 6% to 27%
  • Cut digital budget by 23% while delivering greater results
  • Increased average deal size by 20% across digitally engaged accounts
  • Close rate jumped from 15% to 30%



Rackspace Cut Lead Costs by More Than 50%

ben-staley-marketing-programs-manager“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”
~ Ben Staley, Marketing Programs Manager, Rackspace 


Core Results:

  • 50.1% decrease in cost per lead
  • 5x increase in lead velocity
  • Eliminated 40+ hours per months in lead processing tasks
  • 103.3% improvement in lead quality

Iron Mountain Effortlessly Scales and Manages High-Quality Demand Generation

leslie-cocco-alore-iron-mountain-marketing-ops“Integrate is a solution to very real problems we were having. We've seen results immediately.”
~ Leslie Cocco Alore, Head of Global Marketing Operations & Automation, Iron Mountain  

Core Results:

  • Email open-rate jumped 12% to 31% & click-to-open rate 2% to 13.5%
  • 4x increase in scored MQLs
  • Eliminated 84 hours per month in manual lead processing tasks
  • Generated $21.69M in influenced pipeline 


Just Media Delivers Tech-Enabled, Data-Driven Demand Gen Services

Brandon Friesen 200x200“We use Integrate’s software to help us make intelligent optimization decisions. It makes us smarter, allows us to make better decisions and provide more value to the client.”
~ Brandon Friesen, President, Just Media

Core Results:

  • Reduced time spent on lead processing
  • Enabled clients to follow-up on new leads in near real-time
  • Prevented incomplete and inaccurate data from being passed to client systems
  • Eliminated wasted spend from client marketing budgets 


RES Software Automates Digital Marketing So They Can Scale

Anca Popovici“In order to scale RES had to optimize lead management and processing. With Integrate, it's just a lot less work and everything is so much easier for me.”
~ Anca Popovici | Director of Global Demand Generation, RES Software

Core Results:

  • Cost per inquiry and cost per MQL reduced by 40%
  • Regained 20 hours per month by eliminating manual lead processing
  • Reduced lead upload time from 2 days to less than 5 minutes 




nFusion Makes Clients Better Marketers

Alison Watson_small“The amount of time saved by using the Integrate platform is exponential, which allows for more time spent thinking strategically on behalf of our clients.”
~ Alison Watson | VP of Connections, Planning & Media, nFusion

Core Results:

  • Lead delivery time decreased from 1 week to 3 days
  • Duplicate and invalid leads reduced by 44%
  • Agency lead-processing time cut by 75%


CA Technologies Decreases Lead Costs by Nearly 60%

Stephanie McArthur“Integrate generates results. The software enables us to make decisions based on data rather than gut instinct.”
~ Stephanie McArthur | Program Manager of Global Integrated Marketing, CA Technologies 

Core Results:

  • 59.2% decrease in effective cost per lead (eCPL)
  • Team regained 40 hours per month by eliminating manual lead and data processing


Penton Scales Monthly Business by 40%

Kate Spellman

“In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data, and scaling our services. Integrate has been an integral partner in this transformation.”

~ Kate Spellman | CMO, Penton 


Core Results:

  • 40% increase in monthly business
  • Eliminated 30+ hours per month in manual lead delivery tasks
  • Launch campaigns 10x faster

TIBCO Accelerated Lead Velocity 9x

Kenan_CircleHeadshot“Integrate transformed the way TIBCO thinks about and executes its demand generation strategy. It's the one stop for top-of-funnel automation.”
~Kenan Frager, Former Head of Worldwide Demand Generation, TIBCO

Core Results:

  • 5-6 week campaign launch reduced to 1-2 days
  • 9x velocity increase between lead capture and Marketo importation
  • 21.5% increase in lead quality
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