Demand Marketing Orchestration Software

Marketing organizations invest billions in top-of-funnel marketing programs to generate new prospects. But these campaigns and channels are often managed individually, and few are integrated with marketing automation or CRM. This results in wasted resources, little insight into marketing performance and no ability to generate sizable increases in marketing attributed revenue.

Integrate’s Demand Orchestration Software empowers demand gen marketers, marketing ops pros, agencies and media providers to automate top-of-funnel demand marketing efforts. It works with marketing automation and CRM systems, as well as ABM and predictive software, to build holistic demand marketing engines and predictably scale sales pipeline and revenue.

Top-Funnel Automation

Centralizing demand generation campaigns and lead data sources enables you to efficiently manage top-funnel demand generation programs at scale – from contract to ongoing fulfillment. Effectively execute cross-channel campaigns, while eliminating manual demand marketing tasks and saying goodbye to spreadsheet data processing.

Integrate’s software allows you to centralize and manage:

  • Demand Gen Campaigns
  • Channels & Lead Sources
  • Lead & Prospect Data

…from one dashboard so you can gain a unified view of program performance and create a more effective marketing organization.


Actionable Lead Data

To successfully move newly generated contacts through your marketing funnel, prospect data must be accurate and marketable before it’s injected into marketing automation.

Integrate’s Demand Orchestration Software offers real-time:

  • Data Validation
  • Data Deduplication
  • Data Enrichment
  • Data Standardization

…to ensure you get what you pay for, intelligently inform nurturing and sales follow-up, boost engagement and increase conversions.



Lead Processing & Routing

In today's market where the customer is in control, it's essential that marketing and sales teams continue engagements with potential prospects while interest is high. This means organizations must be able to quickly act on new leads.  

Our software:

  • Automates lead processing from external sources
  • Ensures prospect data is formatted to match internal database requirements
  • Routes newly generated leads to specific nurture tracks and follow-up queues based on your pre-determined criteria

Real-Time Measurement & Optimization

Top-funnel demand generation efforts need to be integrated with marketing automation and CRM to create a high-performing demand marketing engine. This allows you to correlate top-funnel activities to mid- and low-funnel conversions and make more informed demand generation investments.

Integrate’s Demand Orchestration Software provides:

  • Marketing Automation & CRM Integrations
  • Closed-Loop KPI Reporting
  • In-Flight Campaign Optimization Tools

…driving stronger returns from your top-of-funnel programs andmartech investments.

Watch a 2-minute preview of Integrate.