Marketing organizations at Dell, Pluralsight, Iron Mountain and Salesforce turn to Integrate’s Demand Orchestration Software to automate and manage top-funnel marketing programs that drive pipeline, create more customers and increase marketing-attributed revenue.
While B2B marketers are focused on the end-game of driving revenue and creating new customers, they must still maintain a steady flow of qualified prospects entering the top of the funnel. But lead generation is no longer a matter of lead quality versus quantity. Today’s successful businesses depend on both. Marketers must identify, engage and nurture qualified (often account-specific) prospects at scale in order to increase pipeline value.
Integrate’s Lead Generation Solution helps B2B marketers deliver on their revenue-contribution goals by:
Discover how the Integrate Data Marketplace, Demand Orchestration Software and customer success experts come together to deliver on your demand marketing initiatives.
ABM is top priority for B2B marketing organizations. It’s a complex strategy that requires a comprehensive approach to not just identifying target accounts, but developing relationships with decision makers at those organizations.
Smart marketers rely on Integrate’s Demand Orchestration Software to engage and specific decision-makers within target accounts who can move opportunities forward. The software enables marketers to:
Learn how to translate your account-based marketing strategy into pipeline opportunities and revenue.
Event marketing often takes the biggest portion of demand marketing budgets. However, marketers often face difficulty ensuring prompt follow-up on event-generated leads to convert them to opportunities while interest is high.
To ensure event investments pay off, B2B marketers are adopting Integrate’s Demand Orchestration Software to:
Learn how leading marketers are leveraging Integrate to maximize event ROI.
Global marketing organizations must collect increasingly more detailed personal and professional data, while adhering to stricter data privacy regulations than ever. The balancing act can slow marketers down.
Demand marketers are adopting Integrate’s Demand Orchestration Software to:
Get the confidence you need to apply global compliance standards across top-funnel demand campaigns, without letting the complexities of international data privacy transfer laws slow you down.