B2B marketers spend 18% of their total budget on in-person events to drive demand. the pressure's on to quickly convert event leads to pipeline value.
Within hours of an event’s end, marketers are faced with:
- Cleaning, validating, formatting, segmenting, and appending lead data to prep for load into your MA or CRM
- Scoring, prioritizing, and routing leads to the right salespeople
- Developing personalized content and tailored nurture programs that bring continued value to your new audience
- Measuring and optimizing for contribution to pipeline and revenue
Without the right tools and a streamlined process, this can be a massive time suck that leaves marketers bogged down with manual tasks while the leads get cold.
Watch this on-demand webinar to hear how front-line marketing practitioners are using proven practices, automation tools and specialized data to get better pipeline results out of event investments.