Former App Annie Executive to Drive Product Vision, Strategy, and Execution
Phoenix, AZ – April 5, 2021 – Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that Aaron Mahimainathan has joined the company as Chief Product Officer. Mahimainathan has over 20 years of B2B product leadership experience and most recently served as the Chief Product Officer at mobile app insights and analytics provider, App Annie. In his new role, Mahimainathan will lead the company’s product vision and strategy, scale the product team, and drive continued value and usability to Integrate’s customers.
“Today’s B2B marketers are faced with an unpredictable, digital and remote world, and our goal is to support them with a scalable, omnichannel solution that engages the right buyers with the right messages at the right times,” said Jeremy Bloom, CEO and founder of Integrate. “We are thrilled to welcome Aaron to the Integrate family. With his proven track record leading customer-centric product development, product management and product platform strategy, Aaron will help us ensure that Integrate delivers upon the promise of Precision Demand Marketing.”
Integrate recently launched its Demand Acceleration Platform (DAP) to enable marketers to put buyers and their process at the center of everything they do and execute on a Precision Demand Marketing approach. Integrate’s DAP provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys, convert more leads and accounts to revenue, and demonstrate marketing return on investment.
“I’m excited to be joining Integrate at such a pivotal time in the evolution of B2B marketing and in the trajectory of the company,” said Mahimainathan. “As a product leader with expertise in building ad network integrations and a longstanding history of close collaboration with marketing functions, I look forward to building upon, scaling and leading Integrate’s product into the new era of Precision Demand Marketing.”
At App Annie, Mahimainathan led product management, product experience, data science and user acquisition for all App Annie products as well as the LABS innovation teams. Under Mahimainathan’s leadership, App Annie’s features and functionalities were unified into a single platform that became the first and only platform to navigate the entire app lifecycle, providing customers with comprehensive market data, actionable insights, and an engaging data experience.
Prior to App Annie, Mahimainathan held the role of Chief Product Officer at Telerik Inc., a mobile and web development platform and tools company, and also held product leadership roles with SAP, Siebel Systems and Oracle. Mahimainathan holds an MBA from the Haas School of Business, UC Berkeley and a MS in Engineering from the State University of New York, Syracuse.
Integrate is the leader in Precision Demand Marketing, an emerging category to help B2B marketers develop and deliver an omnichannel demand strategy, convert leads to revenue, and drive marketing ROI. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Over the past decade, Integrate has evolved from solving the complex challenges across each demand generation channel to powering account-based, buyer-driven omnichannel experiences. Today, Integrate’s Demand Acceleration Platform helps marketers orchestrate connected buying experiences that drive qualified conversations at scale, simplify ABM management, and accelerate revenue generation. For more information, please visit www.integrate.com or follow us on LinkedIn, Facebook and Twitter.