Bombora, the leading provider of B2B intent data, announced today that its intent data is now available through Integrate’s Demand Orchestration Software to create a more intelligent approach to top-of-funnel account-based demand generation.
Bombora’s Company Surge™ data set identifies prospective B2B customers who are actively researching and consuming content around a particular product or service. The intent data is then fed into Integrate’s software to target specific accounts and personas and then validate this critical information. It can then be injected into B2B marketers’ marketing automation and/or CRM system for rapid follow-up.
The partnership allows marketers using Integrate’s software to access and use Bombora’s data to better understand which accounts to target for their demand generation campaigns.
“The days of buying up demand media and simply praying you hit your pipeline or revenue number are over,” said Scott Vaughan, Integrate’s CMO. “It’s awesome to see marketing teams taking a more intelligent approach with intent to understand which accounts are surging and then using Integrate’s technology to generate the buying committee, validate key info and inject it into the nurture processes and systems.”
“Account Based Sales and Marketing are now table stakes for B2B brands,” said Bombora CEO Erik Matlick. “Marketers need to zero in on the targets that are most likely to convert, and concentrate their sales and marketing efforts on those accounts. Bombora’s Company Surge™ data unifies B2B marketing and sales orchestration. Collaborating with Integrate makes it easier for marketers to use that data across an organization.”
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Bombora’s Company Surge™ data reports on changes in consumption on specific product-related topics from within businesses.
The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
To learn more about Bombora, visit bombora.com.
Integrate provides software and solutions that orchestrate demand generation for B2B organizations. The software automates top-funnel marketing efforts for greater efficiency; validates, standardizes and routes newly generated lead data to improve data quality and lead-to-opportunity conversion rates; and connects lower funnel performance metrics with top-funnel programs, maximizing their marketing investments.
Visit www.integrate.com to learn why innovative companies like Salesforce, Dell, Box and Plex choose Integrate.