2020 MarTech Breakthrough Award for Marketing Automation Innovation
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
LOS ANGELES, September 23, 2020 – MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Integrate, a leader in B2B demand orchestration, has been selected as the winner of the “Marketing Automation Innovation Award” for its Integrate Demand Cloud solution in the third annual MarTech Breakthrough Awards program.
The Integrate Demand Cloud is a centralized, customizable cloud platform that provides the connectivity, quality and scale to orchestrate seamless buyer and account journeys. The Integrate Demand Cloud starts with connecting the essential components used to generate demand: channels, media, event and data providers, processes and workflow, as well as any existing and future technology investments required to create an efficient and effective demand engine. By connecting and orchestrating these critical components, brands gain visibility and insights across multiple channels and can measure and optimize cross-channel demand investment.
“Generally, marketers have the right idea. They usually plan and measure each demand campaign carefully. The problem is, they do so in isolation creating silos that don’t align with their buyers’ journey,” said Deb Wolf, chief marketing officer at Integrate. “Breakthrough marketing goes beyond individual channel and campaign tactics to deliver a seamless journey across all channels. Integrate empowers marketers with the platform to achieve this, delivering quality experiences that connect brands and solutions to the best prospects and customers.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
“With thousands of MarTech tools on the market, brands are overwhelmed at the prospect of juggling all of these tools to try and achieve their marketing and sales goals,” said James Johnson, Managing Director at MarTech Breakthrough. “Integrate is pioneering the Marketing Orchestration category with a “breakthrough” demand-marketing engine that brings marketing platforms together in a unified cloud. We are proud to recognize Integrate with our ‘Marketing Automation Innovation Award and we extend our congratulations to the entire Integrate team.”
Integrate has helped B2B marketers generate over a trillion dollars in pipeline using the Integrate Demand Cloud.
About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
About Integrate Integrate, the leader in demand orchestration, empowers B2B marketers to build better, faster, smarter marketing engines. Global innovators like Microsoft, Adobe, and Salesforce choose Integrate’s software to deliver a revolutionary approach to marketing that brings people, processes, data, and technology together to drive revenue at scale. Integrate provides an advanced automation layer for top-of-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities.