The Data Cleansing Dilemma

B2B marketing’s ongoing chore.

Marketing Data Cleansing is Essential — But Complicated

House cleaning isn’t fun. Worse, it’s an ongoing chore. But it’s something everyone must do on a regular basis to have a healthy and safe home environment. Cleansing your marketing database is a similar challenge. It’s a burdensome task that never ends— and it’s something you always need to plan for in your marketing operations budget and schedule.

In times of economic uncertainty, it’s even more challenging to maintain a database of accurate and marketable contacts. With budget cuts rampant, you may not have the staff or resources to support the task of manual data cleansing.

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