Maximize the ROI of Your Events
Ditch the spreadsheets, delays, and bad data. Manage your entire event workflow from a single platform. Accelerate follow-up, pipeline creation, and defend your event spend with Integrate’s solutions for event marketing and field marketing teams.
Managing a Global Event Portfolio is Challenging
As an event marketing leader, your team is responsible for developing event strategy, driving attendance, and generating leads, MQLs, pipeline, and ROI from a global portfolio of in-person, hybrid, and virtual events.
Managing a global event portfolio is challenging. GDPR and other global privacy laws have strict regulations on data management and opt-in. Your field team is forced to rely on rented scanners with little to no control over the data they can capture. Coordination of pre-, mid-, and post-event tactics requires a great deal of manual data management, leading to delays in your event follow-up.
Respond to Changes in B2B Buying Behavior
Increased complexity in the buyer’s journey through digitization, buying group behavior, and the trend towards independently conducted research have increased the demand for high-quality event lead data and created a new need for account-level event engagement data. This has also created additional complexities in event measurement and event sourced and influenced deal attribution.
Our technology solution, the Integrate Demand Acceleration Platform (DAP), can help your event marketing team adapt to and succeed in the new realities of B2B event marketing. DAP enables real-time follow-up by connecting your event leads directly to your marketing automation platform, ensures 100% marketable and compliant data by performing data governance, and gives you clear insights into the success of your events.
80%
of buying decisions are made by a group of three or more people.
of buying decisions are made by a group of three or more people.
27
touchpoints are needed per buyer to complete a single buying journey.
touchpoints are needed per buyer to complete a single buying journey.
10
the number of channels buyers use in their research process.
the number of channels buyers use in their research process.
Efficiently Manage Real-Time Lead Acquisition and Routing
Ensure leads are ready for immediate follow-up — from all events.
- Generate qualifying lead data from every conversation you have with customers.
- Collect data via customizable templates, manual entry, embeddable forms, and direct integrations.
- Route all event leads in near real time to your MAP/CRM systems.
- Follow up with a lead seconds after they leave your booth or virtual event.
Get Total Governance Across Your Event Leads
Ensure every lead is marketable, actionable, and compliant.
- Automate data governance and routing for all your event leads.
- Ensure only 100% marketable and GDPR/CCPA/CASL-compliant data enters your marketing automation platform or CRM.
- Standardize job titles, account names, and other fields to ensure intelligent lead routing.
Measure and Optimize Your Event Strategy
Evaluate performance across all your events.
- Measure attendance rates and check in buyers at small field events through the mobile app.
- View total leads captured and leads captured by each sales rep in real-time on the show floor.
- Understand how events interact with cross-channel programs to drive pipeline and revenue.
- Communicate event performance to other business stakeholders across all types of events with the Insights dashboard.
Collecting leads wasn't the problem; the quality of data after the event was the issue. Illegible handwriting and incorrect email addresses rendered some forms unusable.
Head of Marketing Services
Promega
Engage An Expert
Accelerate Event Pipeline and Revenue
Increase the effectiveness of your event strategies for third party trade shows, first-party field events, and webinars with Integrate.
