Today’s marketers face an increasingly complex data privacy landscape. Not only are they tasked with navigating rapidly changing laws, but the consequences of noncompliance are substantial: hefty eight-figure fines and reputational risk.

Take, for instance, a B2B company that attends a trade show in the US and does not properly gain consent to contact European attendees or provide an easy way to opt out. They send out an email to all the leads that they collected, including those in Europe. This oversight could be a violation of the CAN-SPAM Act or GDPR in Europe, resulting in substantial fines and damage to their reputation. 

If lead generation is done without respecting opt-out requests or consent, it can lead to legal issues and reputational damage. This data can include names, email addresses, phone numbers, job titles, company names, and more. The collection of such data without explicit consent can raise privacy concerns, especially if individuals are unaware of how their information is being used. 

Additionally, when working with global data and transferring data across borders, companies must comply with data transfer regulations, such as the EU-US Privacy Shield or Standard Contractual Clauses. In fact, one well-known global brand was fined a record-breaking €1.2 billion ($1.3 billion) by European Union regulators for violating EU privacy laws by transferring the personal data of their users to servers in the United States. And in 2023 alone, some of the world’s leading brands have faced over $4.3 billion in GDPR data privacy penalties. 

What’s more, this year, 12 states in addition to California’s CCPA have passed new data privacy laws that have either already been implemented or go into effect over the course of the next two years. This means that data governance and compliance is more important and complicated for B2B marketers. 

Data Guardian: Lead Data Quality and Compliance 

To support B2B marketers in ensuring their data is clean, accurate, and complies with the latest data privacy regulations, Data Guardian is Integrate’s enhanced data protection solution that provides an additional level of assurance. Data Guardian augments Integrate’s already strong governance capabilities and provides you with additional assurances that your content syndication leads are compliant.

Data Guardian will help marketers become more comfortable that the leads they are collecting from their partners meet data and compliance laws, enabling 100% marketable leads. 

Rigorous auditing: Rest easy knowing your leads undergo rigorous compliance audits. Data Guardian meticulously examines each lead's adherence to emerging privacy regulations, ensuring your marketing efforts are aligned with the latest legal requirements.

Shield Your Brand and Career: Protect your brand's reputation and your career from the costly consequences of non-compliance fines. Data Guardian acts as your vigilant guardian, standing as a shield against potential legal pitfalls.

AI Powered Scoring: Leverage the power of artificial intelligence to assess lead quality and credibility. Data Guardian's advanced algorithms analyze lead data, assigning trust scores to content syndication publishers, enabling you to optimize content syndication campaigns and improve lead quality. Data Guardian is the content syndication industry’s first publisher quality score, finally quantifying quality.


At Integrate, we are committed to making it easier for B2B marketers to do their jobs better. In an era where data privacy is paramount, Data Guardian serves as a shield against potential legal pitfalls. Data Guardian empowers marketers to navigate the complex privacy landscape with assurance and clarity. 

To learn more, visit our Data Guardian page.

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