Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
PHOENIX and REMOTE - August 11, 2022 – Integrate, the leader in B2B Precision Demand Marketing (PDM), announced today that it has been selected as “Best Overall MarTech Solution” in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Integrate enables B2B marketers to activate, govern, and measure their cross-channel marketing campaigns on one platform. With Integrate, B2B marketers can launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programs, and inform next best investments.
Integrate’s platform is the only cross-channel solution with the ability to activate marketing campaigns on content syndication, digital ads, webinars and in-person events, and social.
Additionally, Integrate’s cross-channel Insights feature within the Demand Acceleration Platform brings all this data together into one dashboard so that marketers can understand the outcomes they are delivering, what’s working, and the business impact at the account and campaign level across channels. With Integrate, B2B marketers no longer have to piece this data together manually – they now have it all in one platform.
“One of the biggest challenges for B2B marketers is the ability to activate buyers and accounts across channels. B2B marketers may already have target account lists from ABM or intent vendors, but they don’t necessarily have the capability to activate these lists across channels,” said Jeremy Bloom, co-founder and CEO of Integrate. “Marketers need to quickly and confidently pursue buyers wherever they are. Integrate’s technology enables marketers to create memorable and connected buyer experiences without sacrificing data quality and effectively compete in today’s buyer-centric world.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.
“Today’s B2B buying process is increasingly digital, with B2B buyers acting more like their B2C selves. In order to reach today’s evolved, digital-first buyers, B2B marketers need to meet their buyers where they are and create more precise and personalized cross-channel buying experiences,” said James Johnson, Managing Director at MarTech Breakthrough. “Integrate’s Demand Acceleration Platform achieves this, solving B2B marketer’s challenge of reaching buyers at the right time, in the right place, with the right message in today’s digital-first, buyer-driven, cross-channel world. Congratulations to the Integrate team on being our choice for ‘Best Overall MarTech Solution’ for 2022.”
Additionally, Integrate’s Demand Acceleration Platform has a built-in governance engine that standardizes and validates incoming and outgoing data to increase lead conversion, rejecting unqualified leads while complying with global regulations to ensure all data is properly vetted and consent provided, resulting in less budget waste.
In the past 12 months, Integrate has helped its customers process over 21 million marketable and compliant leads globally, which amounts to $845 million in collective pipeline. The company has also saved its customers 980,000 hours spent on pursuing bad leads, rejected nearly 6 million unmarketable leads, and saved customers $28 million with its governance engine.
Learn more about what real users have to say about Integrate by visiting: https://www.integrate.com/customers.