“I’ve done over 30 years with the company, so I go way back to pencil and paper, which used to be the key way of capturing details. As you can probably imagine, many of those pieces of paper got lost and you couldn’t read people’s handwriting.”
For Robert Ashby, European Communications Manager for Carestream, events play an important part in the company’s marketing efforts. But while other marketing systems had gone digital at Carestream, events lead data management was still a manual, paper-centered process. This made it difficult to show a good return on the firm’s events investment.
See how Integrate Events provided Carestream with a modern, fully-digital lead capture and management solution.
Download the Case Study.