Even though marketers understand the importance of high quality data, validation often only occurs once leads enter internal databases. Marketing automation and CRM are typically plagued with poor quality, insufficient and duplicate lead data that hampers follow-up activities and makes it difficult to convert newly generated leads into opportunities and revenue.
Integrate’s Demand Orchestration Software includes a multi-stage data integrity process that ensures contact and company data is accurate, complete and marketable before it enters your marketing automation or CRM system. Demand gen doesn't have to pay for unqualified leads and marketing ops doesn't have bad data clogging up their systems. That's what we call a win-win outcome.
Instant data validation controls eliminate manual data scrubbing and prevent invalid data from ever reaching your database. Based on your defined lead criteria, Integrate’s software protects your top-funnel demand gen investments by:
Learn how Integrate can stop dirty data from getting into your systems.
Depending on program goals, duplicate lead data can either be beneficial, providing insight on multiple engagements with individual contacts, or a waste of budget, paying for the same contact info multiple times. The software gives you granular control over business rules regarding duplicate leads by allowing you to:
Protect your demand marketing investments with full control over duplicate contacts.
Integrate’s software offers additional lead intelligence to help you engage and move prospects and accounts through your pipeline faster. Append demand gen and event leads with more than 150 firmographic, social and contact data points, enabling more precise nurturing and informed follow-up.
Sample data points include:
Don't wait for progressive profiling. Get the data you need today to create new opportunities faster.