Content and Expertise to Drive Marketing Innovation
Marketing-attributed growth requires 3rd-party demand gen. However, without the right know-how, 3rd-party programs can be difficult. This guide to a 7-point 3rd-party demand gen framework includes prescriptive advice on selecting the right sources, leveraging the best technology and setting program goals and measuring results.
Preparing, managing and following up on events remains one of the most manual, task-intensive elements of demand generation marketing. Take a look at this eBook to learn tried and tested tips to help you eliminate manual processes and maximize your event ROI.
Lead data quality
An incorrect program launch date, mixed-up target account list, wrongly assigned campaign assets, or ungoverned lead pacing can translate to a lot of burned resources if not caught early. This workbook includes three worksheets aimed to help you plan, organize and track your 3rd-party demand gen programs.
This introductory checklist will help your team focus on some of the most common areas you need to address to ensure your B2B marketing processes are GDPR-compliant.
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3rd-party demand generation is an effective strategy when done right. However, it requires much planning, organization and management. This quick list of “Do’s and Don’ts” is a great resource to have on hand whenever you’re planning or managing a 3rd-party demand gen program.
Learn ways diligent planning by Marketing Ops professionals can help teams maximize event ROI.
This worksheet is designed to help you organize your efforts around processing event data and ensure you’re putting only quality leads into your database.
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Learn how front-line B2B marketing pros are using proven practices, automation tools and specialized data to get better pipeline results from event investments.
Injecting bad leads or contact data into your marketing database can quickly derail any demand gen program, wasting budget, time and resources. Properly processing and governing contact data is essential. This checklist provides step-by-step guidance for B2B marketers on how to correctly process contacts/leads for 3rd-party demand gen campaigns.
Watch the webinar to learn how your team can ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?
Account based marketing
Plex is executing an "all-in" account-based revenue strategy. Learn why this will make their transition to full GDPR compliance a breeze.
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Demand marketing Lead data quality
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Learn why marketers are faced with poor lead quality and the consequences all this dirty data has on marketing organizations.
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Demand marketing Marketing tech
See why automated lead generation helps you generate leads more effectively and accelerate sales pipeline.
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Account based marketing Demand marketing
Discover how coordinating top-funnel marketing efforts can generate target-account decision-maker data and drive more pipeline from your ABM program.
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Hear Dawn Colossi's opinions on content syndication, sales-marketing conversations, and what B2B marketing execs should be thinking about.
Understand why B2B marketing execs must stop wasting resources on top-of-funnel marketing programs if they want lower-funnel efforts to pay off.
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Demand marketing Account based marketing
Hear what SiriusDecisions Research Director Kerry Cunningham has to say about martech, demand generation and ABM.
Learn how leading B2B marketers are leveraging Integrate to maximize event ROI.
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Use this template to develop and execute content marketing strategies that support full-funnel demand generation efforts.
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Here are 25 powerful marketing tech tools that demand marketing game changers are using to take their organizations to the next level.
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Learn how marketing ops and demand gen leaders at Iron Mountain grew marketing-influenced pipeline by 5x using Integrate's Demand Orchestration Software.
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Marketing tech Demand marketing
Understand how automating top-funnel marketing efforts using demand orchestration software is the key to scaling pipeline results.
Listen to this on-demand webinar to hear Scott Vaughan (CMO, Integrate) and Heidi Bullock (CMO, Engagio) discuss 5 practical and proven strategies to try when your current marketing isn't delivering the results you need it to.
Watch this on-demand webinar for the tools you need to efficiently orchestrate demand marketing and scale pipeline.
SiriusDecisions ROI Award Winner, Dawn Colossi, tells the story of digital content marketing transformation at Commvault and their results to date.
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Understand how to create content and adapt your content marketing strategy specifically for a dynamic set of target accounts.
Use this lead-to-revenue goal template as framework to guide alignment of your sales-marketing efforts.
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Lead data quality Marketing tech
Get the confidence you need to apply global compliance standards across top-funnel demand campaigns, without letting the complexities of international data privacy transfer laws slow you down.
Use this template to measure your demand funnel at various stages and monitor integrated marketing and sales pipeline creation efforts.
Here are 15 important account-based marketing stats that will help you decide if ABM is right for your organization.
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Learn how Integrate's ABM Solution can help you translate your account-based marketing strategy into pipeline opportunities and revenue.
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Discover how RES Software automated top-funnel digital marketing efforts to build a global demand center.
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Watch the video highlights of how one B2B marketing agency made demand generation as efficient as programmatic marketing.
Learn how Just Media is advancing the paradigm for B2B marketing agencies by delivering tech-enabled, data-driven expertise.
Watch this video interview with Leslie Alore of Iron Mountain to hear her approach to using MarTech to advance marketing strategy.
Here are some practical evaluation criteria for B2B marketers to consider when deciding if an ABM strategy is right for your company.