Using Integrate’s demand orchestration SaaS platform, marketers can now seamlessly and more quickly engage new prospects generated from LinkedIn
Integrate, the leader in demand orchestration, today announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now automate and seamlessly manage, validate, process and route new prospects generated from LinkedIn for immediate follow-up by sales and/or marketing.
The agreement with LinkedIn Marketing Solutions introduces a critical new channel to demand orchestration: social. Pioneered by Integrate, demand orchestration is an automation layer that sits between top-funnel marketing efforts and marketing automation. This innovative approach eliminates inefficient, manual processes for feeding lead data into CRM or marketing automation systems. This enables B2B marketers to centralize all top-of-funnel demand generation processes and data. The Integrate platform also performs a series of automated steps to ensure the data is accurate, complete and represents a legitimate lead. Integrate’s native connector with LinkedIn represents a key step in the company’s journey to enable marketers to drive efficiency and quality from new data sources.
Demand Orchestration on the LinkedIn Platform
LinkedIn Marketing Solutions enables B2B marketers to easily capture lead information from prospects using LinkedIn Lead Gen Forms. Today, these leads are either managed via downloaded spreadsheets or delivered directly into a marketer’s database. Marketers must also either manually clean and validate these spreadsheets or struggle with invalid or duplicate leads in their database.
This integration ensures that LinkedIn-generated leads are validated, de-duplicated and delivered to the marketer’s database as soon as they are generated – no spreadsheets or manual intervention required. B2B marketers receive accurate, actionable leads from LinkedIn. This means marketing and/or sales can act on the leads quickly, increasing the impact on conversion to qualified leads and pipeline. With Integrate, marketers can track the performance of each lead as it moves down the funnel, making it easy to compare the value of LinkedIn leads to other sources, channels and programs in their marketing mix.
Perspectives from key participants
Social demand orchestration from Integrate is available now. For more information, go to: https://www.integrate.com/solutions/comprehensive-social-solution/
Integrate, the leader in demand orchestration, empowers people to build better, faster, smarter marketing engines. Global innovators like Microsoft, Adobe and Salesforce choose Integrate’s software to deliver a revolutionary approach to marketing that brings people, processes, data and technology together to drive revenue at scale. Integrate provides an advanced automation layer for top-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.
For questions about this announcement, you can contact the Integrate team here.