As a medical device supplier, Leica Biosystems focuses much of its marketing on educating clinicians. The company organizes two professional education events a year, and attends medical congresses and conferences in Europe. These provide an opportunity to meet existing and prospective customers, to engage in vital conversations about how they serve clinicians today and in the future.
“Sometimes, we had to throw away a lead because we couldn’t read a customer’s handwriting. The potential for error was huge since typos and transcription errors could render a lead useless.” Janina Brunsch, EU Marketing Assistant, Leica Biosystems